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Bluetooth

Short-range wireless technology standard

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Bluetooth Headset von Plantronics
CIA MAN275 · CC BY-SA 3.0

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Bluetooth is managed by the Bluetooth Special Interest Group (Bluetooth SIG), which has more than 35,000 member companies in the areas of telecommunication, computing, networking, and consumer electronics. The Institute of Electrical and Electronics Engineers (IEEE) standardized Bluetooth as IEEE 802.15.1 but no longer maintains the standard. The Bluetooth SIG oversees the development of the specification, manages the qualification program, and protects the trademarks. A manufacturer must meet Bluetooth SIG standards to market it as a Bluetooth device. A network of patents applies to the technology, which is licensed to individual qualifying devices. As of 2021, 4.7 billion Bluetooth integrated circuit chips are shipped annually. Bluetooth was first demonstrated in space in 2024, an early test envisioned to enhance IoT capabilities.

Etymology

The name "Bluetooth" was proposed in 1997 by Jim Kardach of Intel, one of the founders of the Bluetooth SIG. The name was inspired by a conversation with Sven Mattisson, who related Scandinavian history through tales from Frans G. Bengtsson's The Long Ships, a historical novel about Vikings and the 10th-century Danish king Harald Bluetooth. Upon discovering a picture of the runestone of Harald Bluetooth in the book A History of the Vikings by Gwyn Jones, Kardach proposed Bluetooth as the codename for the short-range wireless program.

Bluetooth is the Anglicised version of the Scandinavian Blåtand/Blåtann (or in Old Norse blátǫnn). It was the epithet of King Harald Bluetooth, who united the disparate Danish tribes into a single kingdom; Kardach chose the name to imply that Bluetooth similarly unites communication protocols.

According to Bluetooth's official website,

Bluetooth was only intended as a placeholder until marketing could come up with something really cool.

Later, when it came time to select a serious name, Bluetooth was to be replaced with either RadioWire or PAN (Personal Area Networking). PAN was the front runner, but an exhaustive search discovered it already had tens of thousands of hits throughout the internet.

A full trademark search on RadioWire couldn't be completed in time for launch, making Bluetooth the only choice. The name caught on fast and before it could be changed, it spread throughout the industry, becoming synonymous with short-range wireless technology.

The Bluetooth logo is a bind rune merging the Younger Futhark runes (ᚼ, Hagall) and (ᛒ, Bjarkan), Harald's initials.

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