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Boasting

To speak with excessive pride and satisfaction about oneself

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Through Face (sociological concept) and William Shakespeare

Boasting tends to be an attempt to prove one's superiority by recounting accomplishments so that others will feel admiration or envy. It is often done by those who are socially insecure and find other people's perception of them important.

Individuals construct an image of themselves, a personal identity, and present themselves in a manner that is consistent with that image. Theodore Millon theorized that in self-presentation, individuals seek to balance boasting against discrediting themselves with excessive self-promotion or being caught blatantly misrepresenting themselves. Studies show that people often have a limited ability to perceive how their efforts at self-presentation are actually impacting their acceptance and likeability by others.

Forms of bragging

Although a brag can be as straightforward as a simple claim to riches or greatness, it often assumes a variety of more subtle forms in order to shield the speaker from any opprobrium they might otherwise receive for transgressing the social norms of humility. The most popular of these forms is the humblebrag, a term coined by comedian Harris Wittels, whereby the brag is masked in a complaint. For example, "Dating websites are so much work. Every time I log in, I have like a hundred new messages."

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