Broadway theatre

While the Broadway thoroughfare is eponymous with the district, it is closely identified with Times Square. Only three theaters are located on Broadway itself: the Broadway Theatre, Palace Theatre, and Winter Garden Theatre. The rest are located on the numbered cross streets, extending from the Nederlander Theatre one block south of Times Square on West 41st Street, north along either side of Broadway to 53rd Street, and Vivian Beaumont Theater, at Lincoln Center on West 65th Street. While exceptions exist, the term "Broadway theatre" is used predominantly to describe venues with seating capacities of at least 500 people. Smaller theaters in New York City are referred to as off-Broadway, regardless of location, while very small venues with fewer than 100 seats are called off-off-Broadway, a term that can also apply to non-commercial, avant-garde, or productions held outside of traditional theater venues.

The Theater District is an internationally prominent tourist attraction in New York City. According to The Broadway League, shows on Broadway sold tickets worth about US$1.54 billion in the 2022–2023 season, repeating the feat the 2023–2024 season. About 12.3 million people attended per season.

Most Broadway shows are musicals. Historian Martin Shefter argues that "Broadway musicals, culminating in the productions of Rodgers and Hammerstein, became enormously influential forms of American popular culture" and contributed to making New York City the cultural capital of the world.

The Tony Awards presented annually by the American Theatre Wing and The Broadway League recognize excellence in live Broadway theatre and are the American theatre industry's highest honor.

History

Early theater in New York

New York City's first significant theatre was established in the mid-18th century, around 1750, when actor-managers Walter Murray and Thomas Kean established a resident theatre company at the Theatre on Nassau Street in Lower Manhattan, which held about 280 people. They presented William Shakespeare's plays and ballad operas such as The Beggar's Opera. In 1752, William Hallam sent a company of twelve actors from Britain to the colonies with his brother Lewis as their manager. They established a theatre in Williamsburg, Virginia, and opened with The Merchant of Venice and The Anatomist. The company moved to New York in 1753, performing ballad operas and ballad-farces like Damon and Phillida.

During the Revolutionary War, theatre was suspended in New York City. But after the war's end, theatre resumed in 1798, when the 2,000-seat Park Theatre was built on Chatham Street on present-day Park Row. A second major theatre, Bowery Theatre, opened in 1826, followed by others.

By the 1840s, P.T. Barnum was operating an entertainment complex in Lower Manhattan. In 1829, at Broadway and Prince Street, Niblo's Garden opened and soon became one of New York's premier nightspots. The 3,000-seat theatre presented all sorts of musical and non-musical entertainments. In 1844, Palmo's Opera House opened and presented opera for only four seasons before bankruptcy led to its rebranding as a venue for plays under the name Burton's Theatre. The Astor Opera House opened in 1847. A riot broke out in 1849 when the lower-class patrons of the Bowery Theatre objected to what they perceived as snobbery by the upper-class audiences at Astor Place: "After the Astor Place Riot of 1849, entertainment in New York City was divided along class lines: opera was chiefly for the upper-middle and upper classes, minstrel shows and melodramas for the middle-class, variety shows in concert saloons for men of the working class and the slumming middle-class."

The plays of William Shakespeare were frequently performed on the Broadway stage during the period, most notably by American actor Edwin Booth who was internationally known for his performance as Hamlet. Booth played the role for a famous 100 consecutive performances at the Winter Garden Theatre in 1865 (with the run ending just a few months before Booth's brother John Wilkes Booth assassinated Abraham Lincoln), and would later revive the role at his own Booth's Theatre (which was managed for a time by his brother Junius Brutus Booth Jr.). Other renowned Shakespeareans who appeared in New York in this era were Henry Irving, Tommaso Salvini, Fanny Davenport, and Charles Fechter.

Birth of the musical and post-Civil War

Theatre in New York moved from Downtown gradually to Midtown Manhattan, beginning around 1850, seeking less expensive real estate. At the beginning of the nineteenth century, the area that now comprises the Theater District was owned by a handful of families and comprised a few farms. In 1836, Mayor Cornelius Lawrence opened 42nd Street and invited Manhattanites to "enjoy the pure clean air." Close to 60 years later, theatrical entrepreneur Oscar Hammerstein I built the iconic Victoria Theater on West 42nd Street.

Broadway's first "long-run" musical was a 50-performance hit called The Elves in 1857. In 1870, the heart of Broadway was in Union Square, and by the end of the century, many theatres were near Madison Square. Theatres arrived in the Times Square area in the early 1900s, and the Broadway theatres consolidated there after a large number were built around the square in the 1920s and 1930s. New York runs continued to lag far behind those in London, but Laura Keene's "musical burletta" The Seven Sisters (1860) shattered previous New York records with a run of 253 performances.

The first theatre piece that conforms to the modern conception of a musical, adding dance and original music that helped to tell the story, is considered to be The Black Crook, which premiered in New York on September 12, 1866. The production was five-and-a-half hours long, but despite its length, it ran for a record-breaking 474 performances. The same year, The Black Domino/Between You, Me and the Post was the first show to call itself a "musical comedy".

Tony Pastor opened the first vaudeville theatre one block east of Union Square in 1881, where Lillian Russell performed. Comedians Edward Harrigan and Tony Hart produced and starred in musicals on Broadway between 1878 (The Mulligan Guard Picnic) and 1890, with book and lyrics by Harrigan and music by his father-in-law David Braham. These musical comedies featured characters and situations taken from the everyday life of New York's lower classes and represented a significant step forward from vaudeville and burlesque, towards a more literate form. They starred high-quality professional singers (Lillian Russell, Vivienne Segal, and Fay Templeton), instead of the amateurs, often sex workers, who had starred in earlier musical forms.

As transportation improved, poverty in New York diminished, and street lighting made for safer travel at night, the number of potential patrons for the growing number of theatres increased enormously. Plays could run longer and still draw in the audiences, leading to better profits and improved production values. As in England, during the latter half of the century, the theatre began to be cleaned up, with less prostitution hindering the attendance of the theatre by women. Gilbert and Sullivan's family-friendly comic opera hits, beginning with H.M.S. Pinafore in 1878, were imported to New York (by the authors and also in numerous unlicensed productions). They were imitated in New York by American productions such as Reginald Dekoven's Robin Hood (1891) and John Philip Sousa's El Capitan (1896), along with operas, ballets, and other British and European hits.

Charles H. Hoyt's show A Trip to Chinatown (1891) became Broadway's long-run champion when it surpassed Adonis and its 603 total performances in 1893, holding the stage for 657 performances. Chinatown itself was surpassed by the musical Irene (1919) in 1921 as the longest-running Broadway musical, and even earlier, in March 1920, by Lightnin' (1918) as the longest-running Broadway show. In 1896, theatre owners Marc Klaw and A. L. Erlanger formed the Theatrical Syndicate, which controlled almost every legitimate theatre in the U.S. for the next sixteen years. However, smaller vaudeville and variety houses proliferated, and Off-Broadway was well established by the end of the nineteenth century.

A Trip to Coontown (1898) was the first musical comedy entirely produced and performed by African Americans in a Broadway theatre (inspired largely by the routines of the minstrel shows), followed by the ragtime-tinged Clorindy: The Origin of the Cakewalk (1898), and the highly successful In Dahomey (1902). Hundreds of musical comedies were staged on Broadway in the 1890s and early 1900s made up of songs written in New York's Tin Pan Alley involving composers such as Gus Edwards, John Walter Bratton, and George M. Cohan (Little Johnny Jones (1904), 45 Minutes From Broadway (1906), and George Washington Jr. (1906)). Still, New York runs continued to be relatively short, with a few exceptions, compared with London runs, until World War I. A few very successful British musicals continued to achieve great success in New York, including Florodora in 1900–01.

Early 20th century

In the early years of the twentieth century, translations of popular late-nineteenth century continental operettas were joined by the "Princess Theatre" shows of the 1910s, by writers such as P. G. Wodehouse, Guy Bolton, and Harry B. Smith. Victor Herbert, whose work included some intimate musical plays with modern settings as well as his string of famous operettas (The Fortune Teller (1898), Babes in Toyland (1903), Mlle. Modiste (1905), The Red Mill (1906), and Naughty Marietta (1910)).

Beginning with The Red Mill, Broadway shows installed electric signs outside the theatres. Since colored bulbs burned out too quickly, white lights were used, and Broadway was nicknamed "The Great White Way". In August 1919, the Actors' Equity Association demanded a standard contract for all professional productions. After a strike shut down all the theatres, the producers were forced to agree. By the 1920s, the Shubert Brothers had risen to take over the majority of the theatres from the Erlanger syndicate.

During this time, the play Lightnin' by Winchell Smith and Frank Bacon became the first Broadway show to reach 700 performances. From then, it would go on to become the first show to reach 1,000 performances. Lightnin' was the longest-running Broadway show until being overtaken in performance totals by Abie's Irish Rose in 1925.

Competing with motion pictures

The motion picture mounted a challenge to the stage. At first, films were silent and presented only limited competition. By the end of the 1920s, films like The Jazz Singer were presented with synchronized sound, and critics wondered if cinema would replace live theatre altogether. While live vaudeville could not compete with these inexpensive films that featured vaudeville stars and major comedians of the day, other theatres survived. The musicals of the Roaring Twenties, borrowing from vaudeville, music hall, and other light entertainment, tended to ignore plot in favor of emphasizing star actors and actresses, big dance routines, and popular songs.

Florenz Ziegfeld produced annual spectacular song-and-dance revues on Broadway featuring extravagant sets and elaborate costumes, but there was little to tie the various numbers together. Typical of the 1920s were lighthearted productions such as Sally; Lady Be Good; Sunny; No, No, Nanette; Harlem; Oh, Kay!; and Funny Face. Their books may have been forgettable, but they produced enduring standards from George Gershwin, Cole Porter, Jerome Kern, Vincent Youmans, and Rodgers and Hart, among others, and Noël Coward, Sigmund Romberg, and Rudolf Friml continued in the vein of Victor Herbert. Live theatre has survived since the invention of cinema.

Between the wars

Leaving these comparatively frivolous entertainments behind and taking the drama a step forward, Show Boat premiered on December 27, 1927, at the Ziegfeld Theatre. It represented a complete integration of book and score, with dramatic themes, as told through the music, dialogue, setting, and movement, woven together more seamlessly than in previous musicals. It ran for 572 performances.

The 1920s also spawned a new age of American playwright with the emergence of Eugene O'Neill, whose plays Beyond the Horizon, Anna Christie, The Hairy Ape, Strange Interlude, and Mourning Becomes Electra proved that there was an audience for serious drama on Broadway, and O'Neill's success paved the way for major dramatists like Elmer Rice, Maxwell Anderson, Robert E. Sherwood, Clifford Odets, Tennessee Williams, and Arthur Miller, as well as writers of comedy like George S. Kaufman and Moss Hart. Classical revivals also proved popular with Broadway theatre-goers, notably John Barrymore in Hamlet and Richard III, John Gielgud in Hamlet, The Importance of Being Earnest and Much Ado About Nothing, Walter Hampden and José Ferrer in Cyrano de Bergerac, Paul Robeson and Ferrer in Othello, Maurice Evans in Richard II and the plays of George Bernard Shaw, and Katharine Cornell in such plays as Romeo and Juliet, Antony and Cleopatra, and Candida.

In 1930, Theatre Guild's production of Roar, China! was Broadway's first play with a majority Asian cast.

As World War II approached, a dozen Broadway dramas addressed the rise of Nazism in Europe and the issue of American non-intervention. The most successful was Lillian Hellman's Watch on the Rhine, which opened in April 1941.

Postwar era

After the lean years of the Great Depression, Broadway theatre had entered a golden age with the blockbuster hit Oklahoma!, in 1943, which ran for 2,212 performances. According to John Kenrick's writings on Broadway musicals, "Every season saw new stage musicals send songs to the top of the charts. Public demand, a booming economy and abundant creative talent kept Broadway hopping. To this day, the shows of the 1950s form the core of the musical theatre repertory."

Decline in late 1960s

Kenrick notes that "the late 1960s marked a time of cultural upheaval. All those changes would prove painful for many, including those behind the scenes, as well as those in the audience." Of the 1970s, Kenrick writes: "Just when it seemed that traditional book musicals were back in style, the decade ended with critics and audiences giving mixed signals."

Ken Bloom observed that "The 1960s and 1970s saw a worsening of the area [Times Square] and a drop in the number of legitimate shows produced on Broadway." By way of comparison, in the 1950 to 1951 season (May to May), 94 productions opened on Broadway; in the 1969 to 1970 season (June to May), there were 59 productions (fifteen were revivals). In the 1920s, there were 70–80 theaters; however, by 1969, there were 36 left.

During this time, many Broadway productions struggled due to low attendance rates, which resulted in perceived mediocrity among such plays. For this reason, the Theatre Development Fund was created with the purpose of assisting productions with high cultural value that likely would struggle without subsidization, by offering tickets to those plays to consumers at reduced prices.

Resurgence in early 1980s

In early 1982, Joe Papp, the theatrical producer and director who established The Public Theater, led the "Save the Theatres" campaign. It was a not-for-profit group supported by the Actors Equity union to save the theater buildings in the neighborhood from demolition by monied Manhattan development interests. Papp provided resources, recruited a publicist and celebrated actors, and provided audio, lighting, and technical crews for the effort.

At Papp's behest, in July 1982, a bill was introduced in the 97th Congress, entitled "H.R.6885, A bill to designate the Broadway/Times Square Theatre District in the City of New York as a national historic site". The legislation would have provided certain U.S. government resources and assistance to help the city preserve the district. Faced with strong opposition and lobbying by Mayor Ed Koch's Administration and corporate Manhattan development interests, the bill was not passed. The Save the Theatres campaign then turned their efforts to supporting the establishment of the Theater District as a registered historic district. In December 1983, Save the Theatres prepared "The Broadway Theater District, a Preservation Development and Management Plan", and demanded that each theater in the district receive landmark designation. Mayor Ed Koch ultimately reacted by creating a Theater Advisory Council, which included Papp.

2020s: COVID-19 and aftermath

Due to the COVID-19 pandemic in New York City, Broadway theaters closed on March 12, 2020, shuttering 16 shows that were playing or were in the process of opening. The Broadway League shutdown was extended multiple times as 2020 passed into 2021. Governor Andrew Cuomo announced that most sectors of New York would have their restrictions lifted on May 19, 2021, but he stated that Broadway theatres would not be able to immediately resume performances on this date due to logistical reasons. In May 2021, Cuomo set a target that Broadway theaters should be allowed to reopen on September 14. The League confirmed that performances would resume in the fall season.

Springsteen on Broadway became the first full-length show to resume performances, opening on June 26, 2021, to 1,721 vaccinated patrons at the St. James Theatre. Pass Over then had its first preview on August 4, and opened on August 22, 2021, becoming the first new play to open. Hadestown and Waitress were the first musicals to resume performances on September 2, 2021. The 74th Tony Awards were also postponed; the Tony nominations were announced on October 15, 2020, and took place on September 26, 2021. On July 30, 2021, it was announced that all Broadway theaters required attendees aged 12+ to provide proof of full COVID-19 vaccination. Those under age 12 were required to provide a negative COVID-19 test (PCR within 72 hours or antigen within six hours of the performance start time). Beginning November 8, those ages 5–11 also had the option to provide proof of at least one vaccination shot. Effective December 14, in accordance with NYC's vaccination mandate, guests ages 5–11 were required to have at least one vaccination shot until January 29, 2022, where they had to be fully vaccinated. The vaccine mandate lasted until April 30, and attendees were also required to wear face masks until July 1.

During the COVID-19 shutdown, the Shubert Organization, the Nederlander Organization, and Jujamcyn had pledged to increase racial and cultural diversity in their theaters, including naming at least one theater for a Black theatrical personality. The August Wilson Theatre, owned by Jujamcyn, had been renamed after Black playwright August Wilson in 2005. The Shuberts announced in March 2022 that the Cort Theatre, which was under renovation at the time, would be renamed after actor James Earl Jones. In June 2022, the Nederlanders announced that the Brooks Atkinson Theatre would be renamed after Lena Horne, The James Earl Jones Theatre was rededicated in September 2022, while the Lena Horne Theatre was rededicated that November.

While existing musicals and revivals continued with acceptable returns post-2021, most newly-created musicals have struggled in the post-coronavirus era. As of January 2026, just four post-2021 musicals reported profits: MJ, & Juliet, Six, and The Outsiders. Various explanations have been offered. Putting on a musical is substantially more expensive than earlier, with more money tied up in salaries, equipment, rent, and fees; but ticket prices have not risen proportionately. The pandemic meant a glut of shows were written and waiting to be performed, then all competed with each other for attention in a short period.