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Coloring book

Book containing art to be colored in by the user

  • 8 min read
  • 8 chapters

Related on Lably

Through Crayon, Paint and Narrative

History

Paint books and coloring books emerged in Europe and the United States as part of the "democratization of art" process, inspired by a series of lectures by British artist Joshua Reynolds, and the works of Swiss educator Johann Heinrich Pestalozzi and his student Friedrich Fröbel. Many educators concluded that all students, regardless of background, stood to benefit from art education as a means of enhancing their conceptual understanding of the tangible, developing their cognitive abilities, and improving skills that would be useful in finding a profession, as well as for the children's spiritual edification.

Early examples include Der Kleine Zeichner und Maler by publisher Carl August Friese in 1811, Ziehnert, Widar (c. 1835) Neues Bilder-Allerlei für gute Kinder, The Young Artist’s Coloring Guide series and Couleru (1856) Nouveau Cours élémentaire de Coloris et d'Aquarelle. The McLoughlin Brothers popularized the coloring book in the 1880s when they produced The Little Folks' Painting Book, in collaboration with Kate Greenaway. They continued to publish coloring books until the 1920s, when the McLoughlin Brothers became part of the Milton Bradley Company.

Other pioneers in the genre include Louis Prang and Richard F. Outcault. Outcault authored Buster's Paint Book in 1907, featuring his character of Buster Brown, which launched a trend to use coloring books to advertise a wide variety of products, including coffee and pianos. Until the 1930s, books were designed with the intent for them to be painted instead of colored. Even when crayons came into wide use in the 1930s, books were still designed so that they could be painted or colored.

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