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Consciousness raising

Activism which use awareness campaigns

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However, in practice, raising awareness is often combined with other activities, such as fundraising, membership drives or advocacy, in order to harness and/or sustain the motivation of new supporters which may be at its highest just after they have learned and digested the new information.

The term awareness raising is used in the Yogyakarta Principles against discriminatory attitudes and LGBT stereotypes as well as the Convention on the Rights of Persons with Disabilities to combat stereotypes, prejudices and harmful practices toward people with disabilities.

Terminology

Until the early-17th century, English speakers used the word "consciousness" in the sense of "moral knowledge of right or wrong"—a concept today referred to as "conscience".

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