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Costalegre

Beach in Jalisco, Mexico

  • 11 min read
  • 5 chapters

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Through Cyclone, Western Hemisphere and Ecotourism

History

The Spanish used Bahía de Navidad for ship building, repairs, and as a jumping off point to the Philippines in the mid-16th century.

During President Ávila Camacho's administration (1940–1946), Mexico launched a vigorous campaign to attract U.S. and international tourists. Under the leadership of Miguel Alemán and Alejandro Buelna, the government utilized press, radio, and film, alongside promotional exhibits and English-narrated travelogues, to advertise Mexico's attractions.

By the 1950s, these efforts significantly boosted tourism, with 95% of visitors being U.S. residents. Infrastructure improvements, such as highways and airports, further facilitated travel, with air travel emerging as a key factor.

Since 1970, tourism has become a vital sector of Mexico's economy, ranking as the second-largest employer and consistently among the top three earners of foreign exchange. Mexico leads Latin America in tourism exports, reflecting the global trend of tourism becoming one of the fastest-growing and economically significant industries.

Since the 1990s, the Jalisco state government has promoted this zone as a tourist attraction, grouping all these beaches under the common name of "Costalegre".

Hurricane Patricia

On October 23, 2015, Costalegre was hit by the category 5 storm Hurricane Patricia, which was the most powerful cyclone ever measured in the Western Hemisphere with sustained wind speeds of up to 320 km/h (200 mph). Hurricane Patricia made landfall October 23 at 7:45pm with catastrophic damage. The center of the storm hit Cuixmala in Costalegre.

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