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Craft soda

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Through Soft drink

Some of the literature adds that craft soda producers need to be authentic and small, or even local market only, and independent of major soft drink companies. Still, those big companies are trying to capitalize on the popularity of these types of drinks with craft soda-like products.

Craft soda is a certain trend in the U.S., with a market share of 1% in 2015, but in 2018 it also became noticeable in the Netherlands and Belgium. An American market researcher estimated the world market value for craft soda in 2016 at USD 537.9 million and expected sales in this segment to increase sharply.

Small quantities

Craft soda is typically associated with small quantities that are sometimes only sold locally. The German Fritz-kola started out in Hamburg in this manner, but is now sold throughout Germany and shipped to many nations throughout Europe.

There are a wide variety of small brands in the US, often sold locally or within one state. Occasionally such a brand reaches a larger market, such as Ozark Mountain. Whether such expansion occurs is highly dependent on whether or not a local brand is picked up by larger distributors, such as retail chains.

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