Daniel Starch

Life

Starch received a BS in mathematics and psychology from Morningside College in Iowa. After that, he moved for postgraduation studies to the University of Iowa, where he completed his PhD in psychology in 1906. The advisor of his thesis was Charles E. Seashore. After that, he worked briefly as a lecturer in Iowa and then went on to teach at Wellesley College in Massachusetts while pursuing further studies at Harvard University. In 1908, he became a professor at the University of Wisconsin where he stayed until 1919. From 1920 to 1926 he was a professor at Harvard University, and in 1923 he founded the marketing research company Daniel Starch and Staff. Later, he resigned from his position at Harvard to concentrate on his company and work in the private sector. In 1932, he worked as a consultant and director of a research department of the American Association of Advertising Agencies as well. Starch ran his own company for 50 years until his retirement in 1973 at the age of 90.