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Display rules

Cultural standards for how one should express oneself

  • 10 min read
  • 4 chapters

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Through Negative affectivity, Emotion and Interpersonal relationship

Emotions can be conveyed through both non-verbal interactions such as facial expressions, hand gestures and body language as well as verbal interactions. People are able to intensify emotions in certain situations such as smiling widely even when they receive a gift that they are not happy about or "masking" their negative emotions with a polite smile. As well, people learn to de-intensify emotions in situations such as suppressing the urge to laugh when somebody falls or neutralizing their emotions such as maintaining a serious poker face after being dealt a good hand. Display rules determine how we act and to what extent an emotion is expressed in any given situation. They are often used to protect one's own self-image or those of another person.

The understanding of display rules is a complex, multifaceted task. Display rules are understood differentially depending upon their mode of expression (verbal/facial) and the motivation for their use (prosocial/self-protective).

Emotion

Emotions can be defined as brief, specific, and multidimensional responses to challenges or opportunities that are important to both personal and social goals. Emotions last up to a few seconds or minutes, and not hours or days. Emotions are very specific which suggests that there is a clear reason why a person may be feeling a certain emotion. Emotions are also used to help individuals achieve their social goals. Individuals may respond to certain challenges or opportunities during social interactions with different emotions. The selected emotions can guide a specific goal-directed behavior that can either support or hinder social relationships.

Concepts of emotion

Emotions can be broken down into different components. The first component of emotion is the appraisal stage. In this stage, individuals process an event and its impact on their personal goals. Depending on the outcome, the individual will either go through positive or negative feelings. Next, there are distinct physiological responses such as blushing, increased heart rate or sweating. The following stage of emotion is the expressive behavior; vocal or facial expressions follow an emotional state and serve to communicate their reactions or intentions (social). The fourth component is the subjective feeling, which refers to the quality that defines the experience of a specific emotion by expressing it by words or other methods. Finally, the last component is action tendencies. This suggests that emotion will motivate or guide specific behavior and bodily responses.

Theories of emotion

Emotions can be expressed verbally, with facial expressions, and with gestures. Darwin's hypothesis concerning emotion stated that the way emotions are expressed is universal, and therefore independent of culture. Ekman and Friesen conducted a study to test this theory. The study included introducing basic emotions found in the western world and introduced them to different cultures around the world (Japan, Brazil, Argentina, Chile, and the United States). Across the 5 cultures they were all able to accurately determine the emotion (success rates of 70–90%). They also introduced these selected emotions to an isolated community in Papua New Guinea that was not in contact with the western world. The results revealed that both the other cultures and isolated communities could effectively match and detect the emotional meaning of the different faces. This became evidence that emotions are expressed facially in the same way across the world.

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