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DJI

Chinese technology company

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  • 4 chapters

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DJI accounted for over 90% of the world's consumer drone market as of June 2024. Its camera drone technology is widely used in the music, television, and film industries. The company's products have also been used by military and police forces, as well as terrorist groups, with the company taking steps to limit access to the latter.

DJI products have drawn concerns over privacy and security. They have been used by combatants from all sides in the Russian invasion of Ukraine. The company has been designated as a "Chinese Military Company" and sanctioned by the United States government, but its drones can still be purchased and operated in the country.

History

The company was founded in 2006 by Frank Wang (Wāng Tāo, 汪滔). Born in Hangzhou, Zhejiang, he enrolled as a college student at the Hong Kong University of Science and Technology (HKUST) in 2003. He was part of the HKUST team participating in the ABU Robocon and won third prize.

Wang built the first prototypes of DJI's projects in his dorm room, selling the flight control components to universities and Chinese electric companies. He used the proceeds to move to the industrial hub of Shenzhen and hired a small staff in 2006. The company struggled at first with a high degree of turnover among employees, attributed to Wang's abrasive personality and perfectionist expectations. The company sold a modest number of components during this period, relying on financial support from Wang's family friend, Lu Di, who provided US$90,000 and managed the company's finances. In 2009, DJI's components enabled a team to successfully pilot a drone around the peak of Mt. Everest.

In 2010, Wang hired a high school friend, Swift Xie Jia, to run the company's marketing. DJI began to cater more to drone hobbyists in markets outside of China. In 2011, Wang met Colin Guinn at a trade show, and the two of them founded DJI North America, a subsidiary company focusing on mass market drone sales. In 2013, conflict erupted between Guinn and Wang, with the latter shutting down the American subsidiary. Guinn sued DJI, with the case eventually being settled out of court.

In 2013, DJI released the first model of the Phantom drone, DJI's fully assembled drone model. Priced at $629, Phantom was an entry-level drone, featuring much more user-friendly experiences than other drones on the market at the time. The DJI Phantom was considered the first commercially successful recreational drone and a significant model in consumer drone history. With its affordability, accessibility, and user-friendly software, it quickly captured the consumer drone market from hobbyists, professionals, and introduced the modern aerial photography drone form factor to the general public.

In 2015, DJI eclipsed the success of the Phantom with the Phantom 3, whose even greater popularity was in part due to the addition of a built-in live-streaming camera. DJI was now the largest consumer drone company in the world, driving many of its competitors out of the market. 2015 also marked the beginning of DJI's RoboMaster Robotics Competition (机甲大师赛), an annual international collegiate robot combat tournament held at the Shenzhen Bay Sports Centre. In November 2015, DJI announced the establishment of a strategic partnership with Hasselblad. In January 2019, DJI acquired a majority stake in Hasselblad.

In 2017, DJI won a Technology and Engineering Emmy Award for its camera drone technology, which was used in the filming of various television shows including The Amazing Race, American Ninja Warrior, Better Call Saul, and Game of Thrones. That same year, Wang became Asia's youngest tech billionaire, and the world's first drone billionaire. Also in 2017, DJI signed a strategic cooperation agreement to provide surveillance drones for use by the Chinese police in Xinjiang.

On June 5, 2018, police body cam and Taser maker Axon announced a partnership with DJI to sell surveillance drones to US police departments. As of 2020, DJI products were also widely used by US police and fire departments, with about 90% of drones used by public safety agencies originated from DJI. On January 21, 2019, DJI announced that an internal probe had uncovered "extensive" fraud by some employees who "inflated the costs of parts and materials for certain products for personal financial gain." DJI estimated the cost of the fraud at "up to CN¥1 billion" (US$147 million), but maintained that the company "did not incur a full-year loss in 2018."

In January 2020, the United States Department of the Interior announced that it would be grounding around 800 drones, which it had been using for wildlife conservation and infrastructure monitoring purposes. By March 2020, DJI had retained 77% of the US market share for consumer drones, with no other company holding more than 4%. In 2020, DJI drones were being used by many countries around the world to combat the Coronavirus. In China, DJI drones were used by the police force to remind people to wear masks. In other countries, such as Morocco and Saudi Arabia, their drones were used to disinfect urban areas and monitor human temperatures in order to contain the spread of the Coronavirus.

In June 2022, Patent Trial and Appeal Board (PTAB) accepted a probe into the validity of Textron's patent, as Textron accused DJI of violating its patent regarding aircraft flight control systems for relative positioning to target vehicles and automatic hovering. In April 2023, a US jury found that DJI's drones with automatic hovering capabilities violated Textron's. The federal court ordered DJI to pay $279 million in damages. In a separate legal battle, DJI challenged the Textron patent as invalid on the grounds of obviousness, cited prior art, but PTAB denied the probe request.

In 2024, DJI began to produce electric bicycle motors, diversifying product lines. In 2025, DJI introduced its first robot vacuum cleaner, the DJI Romo. About 7000 Romo vacuum cleaners were hacked by a Spain-based French engineer Sammy Azdoufal in early‑2026 as he tried to use his PlayStation Gamepad to control his own vacuum cleaner. DJI later thanked Azdoufal on X for reporting the vulnerability; in March 2026, The Verge reported that the company had paid him $30,000 for one of his findings. In February 2026, DJI sued the United States government to challenge an import ban on its drones, arguing the restrictions were unlawful and would harm U.S. businesses and consumers reliant on its technology.

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Source and licence. Adapted from the Wikipedia article “DJI” (this version, 2026-09-21) by its contributors, shared under CC BY-SA 4.0. Lablypedia has left out its tables, references and most pictures, and linked it to other Lablypedia articles.