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Music industry

Creation and selling of music

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Fred Lyon [email protected] · CC BY-SA 3.0

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Through Music, Composer and Singing

The industry also includes a range of professionals who assist singers and musicians with their music careers. These include talent managers, artists and repertoire managers, business managers, entertainment lawyers; those who broadcast audio or video music content (satellite, Internet radio stations, broadcast radio and TV stations); music journalists and music critics; DJs; music educators and teachers; manufacturers of musical instruments and music equipment; as well as many others. In addition to the businesses and artists there are organizations that also play an important role, including musician's unions (e.g. American Federation of Musicians), not-for-profit performance-rights organizations (e.g. American Society of Composers, Authors and Publishers) and other associations (e.g. International Alliance for Women in Music, a non-profit organization that advocates for women composers and musicians).

The modern Western music industry emerged between the 1930s and 1950s, when records replaced sheet music as the most important product in the music business. In the commercial world, "the recording industry"—a reference to recording performances of songs and pieces and selling the recordings–began to be used as a loose synonym for "the music industry". By the 2020s, a majority of the music market is controlled by four major corporate labels: the French-owned Universal Music Group, the Japanese-owned Sony Music Group, the American-owned Warner Music Group, and the German/American-owned BMG Rights Management. Labels outside of these three major labels are referred to as independent labels (or "indies"), such as Allied Artists Music Group, Reservoir Media, Secretly Group, Big Machine Label Group, PIAS Group, Beggars Group, Sub Pop, Domino Recording Company, Glassnote Records, Ninja Tune, Empire Distribution, & ECR Music Group. The largest portion of the live music market for concerts and tours is controlled by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of iHeartMedia Inc, which is the largest owner of radio stations in the United States.

In the first decades of the 21st century, the music industry underwent drastic changes with the advent of widespread digital distribution of music via the Internet (which includes both illegal file sharing of songs and legal music purchases in online music stores). A conspicuous indicator of these changes is total music sales: since the year 2000, sales of recorded music have dropped off substantially, while, in contrast, live music has increased in importance. In 2011, the largest recorded music retailer in the world was now a digital, Internet-based platform operated by a computer company: Apple Inc.'s online iTunes Store. Since 2011, the music industry has seen consistent growth, with streaming now generating more revenue per year than digital downloads. Spotify, Apple Music, and Amazon Music are the largest streaming services by subscriber count. In addition to streaming services, the development and success of social media platforms, especially TikTok, have also contributed to this dramatic increase in revenue and dictated the trends of the industry.

Business structure

The main branches of the music industry are the live music industry, the recording industry, and all the companies that train, support, supply and represent musicians.

The recording industry produces three separate products: compositions (songs, pieces, lyrics), recordings (audio and video) and media (such as CDs or MP3s, and DVDs). These are each a type of property: typically, compositions are owned by composers, recordings by record companies, and media by consumers. There may be many recordings of a single composition and a single recording will typically be distributed via many media. For example, the song "My Way" is owned by its composers, Paul Anka and Claude François, Frank Sinatra's recording of "My Way" is owned by Capitol Records, Sid Vicious's recording of "My Way" is owned by Virgin Records, and the millions of CDs and vinyl records that can play these recordings are owned by millions of individual consumers.

Compositions

Songs, instrumental pieces and other musical compositions are created by songwriters or composers and are originally owned by the composer, although they may be sold or the rights may be otherwise assigned. For example, in the case of work for hire, the composition is owned immediately by another party. Traditionally, the copyright owner licenses or "assigns" some of their rights to publishing companies, by means of a publishing contract. The publishing company, or a collection society operating on behalf of many such publishers, songwriters and composers, collects fees, known as "publishing royalties", when the composition is used.

A portion of the royalties are paid by the publishing company to the copyright owner, depending on the terms of the contract. Sheet music provides an income stream that is paid exclusively to the composers and their publishing company. Typically, although not universally, the publishing company will provide the owner with an advance against future earnings when the publishing contract is signed. A publishing company will also promote the compositions, such as by acquiring song "placements" on television or in films.

Recordings

Recordings are created by recording artists, which includes singers, musicians (including session musicians) and musical ensembles (e.g. backing bands, rhythm sections, orchestras, etc.) usually with the assistance and guidance from record producers and audio engineers. They were traditionally made in recording studios (which are rented for a daily or hourly rate) in a recording session. In the 21st century, advances in digital recording technology have allowed many producers and artists to create "home studios" using high-end computers and digital recording programs like Pro Tools, bypassing the traditional role of the commercial recording studio.

The record producer oversees all aspects of the recording, making many of the logistic, financial and artistic decisions in cooperation with the artists. The record producer has a range of different responsibilities including choosing material and/or working with the composers, hiring session musicians, helping to arrange the songs, overseeing the musician performances, and directing the audio engineer during recording and mixing to get the best sound.

Audio engineers, including recording, mixing and mastering engineers, are responsible for ensuring good audio quality during the recording. They select and set up microphones and use effects units and mixing consoles to adjust the sound and level of the music. A recording session may also require the services of an arranger, orchestrator, studio musicians, session musicians, vocal coaches, or even a discreetly hired ghostwriter to help with the lyrics or songwriting.

Recordings are traditionally owned by record companies. Some artists own their own record companies (e.g. Ani DiFranco). A recording contract specifies the business relationship between a recording artist and the record company. In a traditional contract, the company provides an advance to the artist who agrees to make a recording that will be owned by the company. The A&R department of a record company is responsible for finding new talent and overseeing the recording process. The company pays for the recording costs and the cost of promoting and marketing the record.

For physical media, such as CDs, the company also pays to manufacture and distribute the physical recordings. Smaller record companies (known as "indies") will form business relationships with other companies to handle many of these tasks. The record company pays the recording artist a portion of the income from the sale of the recordings, also known as a "royalty", but this is distinct from the publishing royalties described above. This portion is similar to a percentage, but may be limited or expanded by a number of factors (such as free goods, recoupable expenses, bonuses, etc.) that are specified by the record contract. Session musicians and orchestra members (as well as a few recording artists in special markets) are under contract to provide work for hire; they are typically only paid one-time fees or regular wages for their services, rather than ongoing royalties.

Media

Physical media, such as CDs or vinyl records, are sold by music retailers and are owned by the consumers after they buy them. Buyers do not typically have the right to make digital copies from CDs or other media they buy, or rent or lease the CDs, because they do not own the recording on the CD, they only own the individual physical CD. A music distributor delivers crates of the packaged physical media from the manufacturer to the retailer and maintains commercial relationships with retailers and record companies. The music retailer pays the distributor, who in turn pays the record company for the recordings. The record company pays mechanical royalties to the publisher and composer via a collection society. The record company then pays royalties, if contractually obligated, to the recording artist.

When music is digitally downloaded or streamed, there is no physical media other than the consumer's computer memory on their portable media player or laptop. For this reason, artists such as Taylor Swift, Paul McCartney, Kings of Leon, and others have called for legal changes that would deny social media the right to stream their music without paying them royalties. In the digital and online music market of the 2000s, the distributor becomes optional.

Large online shops may pay the labels directly, but digital distributors do exist to provide distribution services for vendors large and small. When purchasing digital downloads or listening to music streaming, the consumer may be required to agree to record company and vendor licensing terms beyond those which are inherent in copyright; for example, some services may allow consumers to freely share the recording, but others may restrict the user to storing the music on a specific number of hard drives or devices.

Broadcast, soundtrack and streaming

When a recording is broadcast (either on radio or by a background music service such as Muzak), performance rights organisations (such as the ASCAP and BMI in the US, SOCAN in Canada, or MCPS and PRS in the UK), collect a third type of royalty known as a performance royalty, which is paid to songwriters, composers and recording artists. This royalty is typically much smaller than publishing or mechanical royalties. Within the past decade, more than "15 to 30 percent" of tracks on streaming services are unidentified with a specific artist. Jeff Price says "Audiam, an online music streaming service, has made over several hundred thousand dollars in the past year from collecting royalties from online streaming.

According to Ken Levitan, manager from Kings of Leon, Cheap Trick and others, "Youtube has become radio for kids". Because of the overuse of YouTube and offline streaming, album sales have fallen by 60 percent in the past few years. When recordings are used in television and film, the composer and their publishing company are typically paid through a synchronization license. In the 2000s, online subscription services (such as Rhapsody) also provide an income stream directly to record companies, and through them, to artists, contracts permitting.

Live music

A promoter brings together a performing artist and a venue owner and arranges contracts. A booking agency represents the artist to promoters, makes deals and books performances. Consumers usually buy tickets either from the venue or from a ticket distribution service such as Ticketmaster. In the US, Live Nation is the dominant company in all of these roles: they own most of the large venues in the US, they are the largest promoter, and they own Ticketmaster. Choices about where and when to tour are decided by the artist's management and the artist, sometimes in consultation with the record company. Record companies may finance a tour in the hopes that it will help promote the sale of recordings. In the 21st century, it has become more common to release recordings to promote ticket sales for live shows, rather than book tours to promote the sales of recordings.

Major, successful artists will usually employ a road crew: a semi-permanent touring organization that travels with the artist during concert series. The road crew is headed by a tour manager. Crew members provides stage lighting, live sound reinforcement, musical instrument maintenance and transportation. On large tours, the road crew may also include an accountant, stage manager, bodyguard, hairdressers, makeup artists and catering staff. Local crews are typically hired to help move equipment on and off stage. On a small tour with less financial backing, all of these jobs may be handled by just a few roadies or by the musicians themselves. Bands signed with small "indie" labels and bands in genres such as hardcore punk are more likely to do tours without a road crew, or with minimal support.

Artist management, representation and staff

Artists such as singers and musicians may hire several people from other fields to assist them with their career. The artist manager oversees all aspects of an artist's career in exchange for a percentage of the artist's income. An entertainment lawyer assists them with the details of their contracts with record companies and other deals. A business manager handles financial transactions, taxes, and bookkeeping. Unions, such as AFTRA and the American Federation of Musicians in the U.S. provide health insurance and instrument insurance for musicians.

A successful artist functions in the market as a brand and, as such, they may derive income from many other streams, such as merchandise, personal endorsements, appearances (without performing) at events or Internet-based services. These are typically overseen by the artist's manager and take the form of relationships between the artist and companies that specialize in these products. Singers may also hire a vocal coach, dance instructor, acting coach, personal trainer or life coach to help them.

Emerging business models

In the 2000s, traditional lines that once divided singers, instrumentalists, publishers, record companies, distributors, retail and consumer electronics have become blurred or erased. Artists may record in a home studio using a high-end laptop and a digital recording program such as Pro Tools or use Kickstarter to raise money for an expensive studio recording session without involving a record company. Artists may choose to exclusively promote and market themselves using only free online video sharing services such as YouTube or using social media websites, bypassing traditional promotion and marketing by a record company.

In the 2000s, consumer electronics and computer companies such as Apple Computer have become digital music retailers. New digital music distribution technologies and the trends towards using sampling of older songs in new songs or blending different songs to create "mashup" recordings have also forced both governments and the music industry to re-examine the definitions of intellectual property and the rights of all the parties involved. Also compounding the issue of defining copyright boundaries is the fact that the definition of "royalty" and "copyright" varies from country to country and region to region, which changes the terms of some of these business relationships.

After 15 or so years of the Internet economy, the digital music industry platforms like iTunes, Spotify, and Google Play are major improvements over the early illegal file sharing days. However, the multitude of service offerings and revenue models make it difficult to understand the true value of each and what they can deliver for musicians and music companies. As well, there are major transparency problems throughout the music industry caused by outdated technology. With the emerging of new business models as streaming platforms, and online music services, a large amount of data is processed. Access to big data may increase transparency in the industry.

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