Lably
Skip to content

Eye contact effect

Psychological phenomenon

  • 4 min read
  • 4 chapters

Related on Lably

Through Psychology, Attention and Cognition

Activation in the brain

When gaze is direct, the eye-contact effect produces activation in the social brain. These six regions demonstrate that perceived eye contact increases activation of elements within this network, with the area of activation depending on task demands and the social context.

Fusiform gyrus

Increase in regional cerebral blood flow (rCBF) shows larger activation for direct than averted gaze in this area. It has been suggested that this increased activation is related to initial increased face encoding. However, these effects are absent when one has already been presented with a face and its gaze shifts towards the participant. This indicates that when attending to face identity, face encoding effects can be masked.

Anterior, right side of superior temporal sulcus

When directing gaze specifically towards the eye area, the anterior, right side of the superior temporal sulcus is activated, indicating facilitation of gaze direction encoding in this region when eye contact is present. Like the fusiform gyrus, this effect can also be masked in this area.

Posterior, right side of superior temporal sulcus

The activation in this region of the brain during the eye contact effect is not always consistent. Although it has been demonstrated in several studies when dynamic stimuli are used, activation is not demonstrated across all literatures. The studies that demonstrate activation provided social or communicative context in their experiments, suggesting that the eye-contact effect only activates the posterior right side of superior temporal sulcus in these instances.

Medial prefrontal cortex and orbitofrontal cortex

These two areas activate when dynamic facial expressions are presented as well as in a communication context when participants are required to decode the intention of the presented face. Like the posterior right side of superior temporal sulcus, this suggests that context could be a factor in this activation. However, some studies have shown higher activation in the medial prefrontal cortex when averted gaze is perceived than direct gaze. This activation was in a slightly posterior position compared to the areas which had higher activation for direct gaze.

Amygdala

The activation in the amygdala, like the posterior right side of superior temporal sulcus, is not hugely consistent either. While three studies have found activation for direct gaze in this area, several studies have found no effect. It is speculated that due to the small size of the amygdala, neural imaging methods are not sensitive enough to correctly detect activation.

Sign in to keep reading

3 more chapters are free with a Lably account.

More in Psychology