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Fathali M. Moghaddam

Iranian-born psychologist

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Through Psychology

Theory and books

Moghaddam has proposed that there are two types of behavior: a first that is causally determined and a second that is normatively regulated. The mistake of traditional psychology, and social sciences more broadly, is to try to explain all behavior by applying causal models. He has attempted to demonstrate how causal and normative accounts can combine to create a more complete science of behavior. Second, through concepts such as the embryonic fallacy and interobjectivity, Moghaddam gives priority to collective over individual processes, and argues that personal worldview and identity emerge from collective worldview and identity. This sets him apart from traditional research, which he argued is individualistic and reductionist. Third, Moghaddam has criticized traditional psychology as reflecting the international power structure, with the United States as the only superpower of psychology stamping the discipline with its individualistic, 'self help' ideology. He has criticized what he claims is a 'wholesale' exportation of American psychology to the rest of the world, and argued for the need for an appropriate psychology for the non western world. His concept of double reification describes the process of Western culture being exported to the modern sector of non-Western societies, then being 'discovered' by cross-cultural researchers and reported as a 'universal.'

Moghaddam's work on dictatorship is featured in the TV series, "How to Become a Tyrant," which premiered on Netflix in July, 2021.

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