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Grape juice

Drink made from grapes

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Through Must, Pasteurization and Fermentation

In North America, the most common grape juice is purple and made from Concord grapes, while white grape juice is commonly made from Niagara grapes, both of which are varieties of native American grapes, a different species from European wine grapes.

Grape juice can be made from all grape varieties after reaching appropriate maturity. Because of consumer preferences for characteristics in color, flavor and aroma, grape juice is primarily produced from American cultivars of Vitis labrusca, the Concord grape.

History

The method of pasteurizing grape juice to halt fermentation has been attributed to an American physician and dentist, Thomas Bramwell Welch, in 1869. A supporter of the temperance movement, he produced a non-alcoholic wine to be used for church services in his hometown of Vineland, New Jersey. His fellow parishioners continued to prefer and use regular wine. His son, Charles E. Welch, who was also a dentist, eventually gave up his practice to promote grape juice. In 1893, he founded Welch's Grape Juice Company at Westfield, New York. The product was given to visitors at international exhibitions. The oldest extant structure associated with the company is Welch Factory Building No. 1, located at Westfield, and listed on the National Register of Historic Places in 1983.

As the temperance movement grew, so did the popularity of grape juice. In 1913, US Secretary of State William Jennings Bryan served grape juice instead of wine during a full-dress diplomatic function, and in 1914, Josephus Daniels, Secretary of the Navy, forbade any alcoholic drinks on board of naval ships, actively replacing them with grape juice. During World War I, the company supplied "grapelade", a type of grape jam, to the military and advertised aggressively. Subsequent development of new grape products and sponsorship of radio and television programs made Welch's a successful company as a major world producer of grape juice. In 2025, the Welch's cooperative for growing grapes to make juice includes 600 farms in the United States.

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