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Grunge

Genre of rock music

  • 66 min read
  • 13 chapters

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The early grunge movement revolved around Seattle's independent record label Sub Pop and the region's underground music scene, with local bands such as Green River, the Melvins, and Mudhoney playing key roles in the genre's development. Sub Pop marketed the style shrewdly, encouraging media outlets to describe the Seattle sound as "grunge"; the style became known as a hybrid of punk and metal. By the early 1990s, its popularity had spread, with similar sounding bands appearing in California, then emerging in other parts of the United States and Australia, building strong followings and signing major record deals. Grunge broke through into the mainstream in the early-to-mid-1990s, led by Nirvana's Nevermind in 1991, and followed by other crossover successes including Pearl Jam's Ten, Soundgarden's Badmotorfinger, and Alice in Chains' Dirt. The success of these bands boosted the popularity of alternative rock, eventually making grunge the most popular form of hard rock music during the 1990s.

Several factors contributed to grunge's decline in prominence. During the mid-to-late 1990s, many grunge bands broke up or became less visible. Nirvana's Kurt Cobain, labeled by Time as "the John Lennon of the swinging Northwest", struggled with an addiction to heroin before he took his own life in 1994. Although most grunge bands had disbanded or faded from view by the late 1990s, they influenced modern rock music, as their lyrics brought socially conscious issues into pop culture and added introspection and an exploration of what it means to be true to oneself. Grunge was also an influence on later genres, such as post-grunge.

Etymology

The term "grunge" is American slang for "someone or something that is repugnant" and also for "dirt". According to Maire M. Masco, Jack Endino and Mark Arm in Mark Yarm's book Everybody Loves our Town (2011), the first published association of "grunge" with a Seattle rock band was in a letter published in Desperate Times fanzine on July 22, 1981. The letter was satirically written by Mark Arm in reference to his band Mr. Epp and the Calculations, stating "I hate Mr. Epp & the Calculations! Pure grunge! Pure noise! Pure shit!". In 1988, it was used in a Sub Pop mail order catalog, when Bruce Pavitt described the Dry as a Bone EP by Arm's band Green River as "Gritty vocals, roaring Marshall amps. Ultra-loose GRUNGE that destroyed the morals of a generation". Although the phrase "grunge" has been used to describe bands since the 1960s, this was the first association of grunge with the sound of a Seattle rock band. At the time, it was expensive and time-consuming for Northwestern groups who were starting out to get a clean recording sound, so the alternative cheaper option was to leave the sound dirty and turn up the volume. According to writer Catherine Strong, this sound, due to low budgets, unfamiliarity with recording, and a lack of professionalism may be the origin of the term "grunge".

The "Seattle scene" was a regional Pacific Northwest alternative music movement that was linked to the University of Washington in Seattle, and the Evergreen State College in Olympia. Evergreen is a progressive college which does not use a conventional grading system and has its own radio station, KAOS. The music of these bands, many of which had recorded with Seattle's independent record label Sub Pop, became labeled as "grunge". Nirvana's frontman Kurt Cobain, in one of his final interviews, credited Jonathan Poneman, cofounder of Sub Pop, with coining the term "grunge" to describe the music.

The term "Seattle sound" became a marketing ploy for the music industry. In September 1991, the Nirvana album Nevermind was released, bringing mainstream attention to the music of Seattle. Cobain loathed the word "grunge" and despised the new scene that was developing, feeling that record companies were signing old "cock-rock" bands who were pretending to be grunge and claiming to be from Seattle.

Some bands associated with the genre have not been receptive to the label, preferring instead to be referred to as "rock and roll" bands. Ben Shepherd from Soundgarden stated that he "hates the word" grunge and hates "being associated with it." Seattle musician Jeff Stetson states that when he visited Seattle in the late 1980s and early 1990s as a touring musician, the local musicians did not refer to themselves as "grunge" performers or their style as "grunge" and they were not flattered that their music was being called "grunge".

Rolling Stone noted the genre's lack of a clear definition. Robert Loss acknowledges the challenges of defining "grunge"; he stated that, while he can recount stories about grunge, they do not serve to provide a useful definition. Roy Shuker states that the term "obscured a variety of styles." Stetson states that grunge was not a movement, "monolithic musical genre", or a way to react to 1980s-era metal pop; he calls the term a misnomer mostly based on hype. Stetson states that prominent bands considered to be grunge (Nirvana, Pearl Jam, Soundgarden, Alice in Chains, Mudhoney and Hammerbox) all sound different. Mark Yarm, author of Everybody Loves Our Town: An Oral History of Grunge, pointed out vast differences between grunge bands, with some being punk and others being metal-based.

Chris Cornell, in a 1994 interview with Rolling Stone noted the limitation of the "Seattle scene":

... the rest of the country and the world and probably a lot of the bands that play in Seattle now think that what the Seattle scene was about is Soundgarden, Pearl Jam, Nirvana and Alice in Chains — guitar-based rock with punk influences and '70s influences. Period. End of story. And that's so far from what was going on. What was left out was the completely experimental music, from free jazz to theatrical bands to a lot of very Gothic-bent bands.

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