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Homophily

Process by which people befriend similar people

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Through Sociology, Social network and Gender

The opposite of homophily is heterophily or intermingling. Individuals in homophilic relationships share common characteristics (beliefs, values, education, etc.) that make communication and relationship formation easier. Homophily between mated pairs in animals has been extensively studied in the field of evolutionary biology, where it is known as assortative mating. Homophily between mated pairs is common within natural animal mating populations.

Homophily has a variety of consequences for social and economic outcomes.

Types and dimensions

Baseline vs. inbreeding

To test the relevance of homophily, researchers have distinguished between two types:

  • Baseline homophily: simply the amount of homophily that would be expected by chance given an existing uneven distribution of people with varying characteristics; and
  • Inbreeding homophily: the amount of homophily over and above this expected value, typically due to personal preferences and choices.

Status vs. value

In their original formulation of homophily, Paul Lazarsfeld and Robert K. Merton (1954) distinguished between status homophily and value homophily; individuals with similar social status characteristics were more likely to associate with each other than by chance:

  • Status homophily: includes both society-ascribed characteristics (e.g. race, ethnicity, sex, and age) and acquired characteristics (e.g., religion, occupation, behavior patterns, and education).
  • Value homophily: involves association with others who have similar values, attitudes, and beliefs, regardless of differences in status characteristics.

Dimensions

Race and ethnicity

Social networks in the United States today are strongly divided by race and ethnicity, which account for a large proportion of inbreeding homophily (though classification by these criteria can be problematic in sociology due to fuzzy boundaries and different definitions of race).

Smaller groups have lower diversity simply due to the number of members. This tends to give racial and ethnic minority groups a higher baseline homophily. Race and ethnicity also correlates with educational attainment and occupation, which further increase baseline homophily.

Sex and gender

In terms of sex and gender, the baseline homophily networks were relatively low compared to race and ethnicity. In this form of homophily men and women frequently live together and have large populations that are normally equal in size. It is also common to find higher levels of gender homophily among school students. Most sex homophily are a result of inbreeding homophily.

Age

Most age homophily is of the baseline type. An interesting pattern of inbreeding age homophily for groups of different ages was found by Marsden (1988). It indicated a strong relationship between someone's age and the social distance to other people with regard to confiding in someone. For example, the larger age gap someone had, the smaller chances that they were confided in by others with lower ages to "discuss important matters."

Religion

Homophily based on religion is due to both baseline and inbreeding homophily. Those that belong in the same religion are more likely to exhibit acts of service and aid to one another, such as loaning money, giving therapeutic counseling, and other forms of help during moments of emergency. Parents have been shown to have higher levels of religious homophily than nonparent, which supports the notion that religious institutions are sought out for the benefit of children.

Education, occupation and social class

Family of birth accounts for considerable baseline homophily with respect to education, occupation, and social class. In terms of education, there is a divide among those who have a college education and those who do not. Another major distinction can be seen between those with white collar occupations and those with blue collar occupations.

Interests

Homophily occurs within groups of people that have similar interests as well. We enjoy interacting more with individuals who share similarities with us, so we tend to actively seek out these connections. Additionally, as more users begin to rely on the Internet to find like-minded communities for themselves, many examples of niches within social media sites have begun appearing to account for this need. This response has led to the popularity of sites like Reddit in the 2010s, advertising itself as a "home to thousands of communities... and authentic human interaction".

Social media

As social networks are largely divided by race, social-networking websites like Facebook also foster homophilic atmospheres. When a Facebook user 'likes' or interacts with an article or post of a certain ideology, Facebook continues to show that user posts of that similar ideology (which Facebook believes they will be drawn to). In a research article, McPherson, Smith-Lovin, and Cook (2003) write that homogeneous personal networks result in limited "social worlds in a way that has powerful implications for the information they receive, the attitudes they form, and the interactions they experience." This homophily can foster divides and echo chambers on social networking sites, where people of similar ideologies only interact with each other.

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