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Imitation

Behaviour in which an individual observes and replicates another's behaviour

  • 21 min read
  • 8 chapters
Walter Singleton with son Seth Singleton
Walter.singleton · Public domain

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Through Behavior, Tradition and Culture

Anthropology and social sciences

In anthropology, some theories hold that all cultures imitate ideas from one of a few original cultures or several cultures whose influence overlaps geographically. Evolutionary diffusion theory holds that cultures influence one another, but that similar ideas can be developed in isolation.

Scholars as well as popular authors have argued that the role of imitation in humans is unique among animals. However, this claim has been recently challenged by scientific research which observed social learning and imitative abilities in animals.

Psychologist Kenneth Kaye showed that the ability of infants to match the sounds or gestures of an adult depends on an interactive process of turn-taking over many successive trials, in which adults' instinctive behavior plays as great a role as that of the infant. These writers assume that evolution would have selected imitative abilities as fit because those who were good at it had a wider arsenal of learned behavior at their disposal, including tool-making and language.

However, research also suggests that imitative behaviors and other social learning processes are only selected for when outnumbered or accompanied by asocial learning processes: an over-saturation of imitation and imitating individuals leads humans to collectively copy inefficient strategies and evolutionarily maladaptive behaviors, thereby reducing flexibility to new environmental contexts that require adaptation. Research suggests imitative social learning hinders the acquisition of knowledge in novel environments and in situations where asocial learning is faster and more advantageous.

In the mid-20th century, social scientists began to study how and why people imitate ideas. Everett Rogers pioneered innovation diffusion studies, identifying factors in adoption and profiles of adopters of ideas. Imitation mechanisms play a central role in both analytical and empirical models of collective human behavior.

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