Implicature

A (to passerby): I am out of gas.

B: There is a gas station 'round the corner.

Here, B does not say, but conversationally implicates, that the gas station is open, because otherwise his utterance would not be relevant in the context. Conversational implicatures are classically seen as contrasting with entailments: they are not necessary or logical consequences of what is said, but are defeasible (cancellable). So, B could continue without contradiction:

B: But unfortunately it's closed today.

An example of a conventional implicature is "Donovan is poor but happy", where the word but implicates a sense of contrast between being poor and being happy.

Later linguists introduced and refined different definitions of the term, leading to somewhat different ideas about which parts of the information conveyed by an utterance are actually implicatures and which are not.

Conversational implicature

Grice was primarily concerned with conversational implicatures. Like all implicatures, these are part of what is communicated. In other words, conclusions the addressee draws from an utterance although they were not actively conveyed by the communicator are never implicatures. According to Grice, conversational implicatures arise because communicating people are expected by their addressees to obey the maxims of conversation and the overarching cooperative principle, which basically states that people are expected to communicate in a cooperative, helpful way.

Standard implicatures

The simplest situation is where the addressee can draw conclusions from the assumption that the communicator obeys the maxims, as in the following examples. The symbol "+>" means "implicates".

Quality

It is raining. +> I believe, and have adequate evidence, that it is raining.

Moore's paradox, the observation that the sentence "It is raining, but I don't believe that it is raining" sounds contradictory although it is not from a strictly logical point of view, has been explained as a contradiction to this type of implicature. However, as implicatures can be cancelled (see below), this explanation is dubious.

Quantity (i)

A well-known class of quantity implicatures are the scalar implicatures. Prototypical examples include words specifying quantities such as some, few, or many:

John ate some of the cookies. +> John didn't eat all of the cookies.

Here, the use of some semantically entails that more than one cookie was eaten. It does not entail, but implicates, that not every cookie was eaten, or at least that the speaker does not know whether any cookies are left. The reason for this implicature is that saying some when one could say all would be less than informative enough in most circumstances. The general idea is that the communicator is expected to make the strongest possible claim, implicating the negation of any stronger claim. Lists of expressions that give rise to scalar implicatures, sorted from strong to weak, are known as Horn scales:

• all, many, some, few
• ..., four, three, two, one (cardinal number terms)
• always, often, sometimes
• and, or
• necessarily, possibly
• hot, warm
• etc.

Negation reverses these scales, as in this example:

She won't necessarily get the job. +> She will possibly get the job.

"Not possibly" is stronger than "not necessarily", and the implicature follows from the double negation "She will not [not possibly] get the job".

Here are some further implicatures that can be classified as scalar:

I slept on a boat yesterday. +> The boat was not mine.

This is a common construction where the indefinite article indicates that the referent is not closely associated with the speaker, because the stronger claim "I slept on my boat yesterday" is not made.

The flag is green. +> The flag is completely green.

If this is the strongest possible claim, it follows that the flag has no other features, because "The flag is green and some other colour" would be stronger. In other words, if it did contain other features, this utterance would not be informative enough.

Quantity (ii)

The second quantity maxim seems to work in the opposite direction as the first; the communicator makes a weaker claim, from which a stronger one is implicated. Implicatures arising from this maxim enrich the information contained in the utterance:

He drank a bottle of vodka and fell into a stupor. +> He drank a bottle of vodka and consequently fell into a stupor.

I lost a book yesterday. +> The book was mine.

There is extensive literature, but no consensus on the question which of the two quantity maxims is in operation in which circumstances; i.e. why "I lost a book yesterday" implicates that the book was the speaker's, while "I slept on a boat yesterday" usually implicates that the boat wasn't the speaker's.

Relation/relevance

That cake looks delicious. +> I would like a piece of that cake.

This statement taken by itself would be irrelevant in most situations, so the addressee concludes that the speaker had something more in mind.

The introductory example also belongs here:

A: I am out of gas. +> I need to get gas.

B: There is a gas station 'round the corner. +> The gas station is open.

Manner (iv)

The cowboy jumped on his horse and rode into the sunset. +> The cowboy performed these two actions in this order.

Being orderly includes relating events in the order they occurred.

Clashes of maxims

Sometimes it is impossible to obey all maxims at once. Suppose that A and B are planning a holiday in France and A suggests they visit their old acquaintance Gérard:

A: Where does Gérard live?

B: Somewhere in the South of France. +> B does not know where exactly Gérard lives.

B's answer violates the first maxim of quantity as it does not contain sufficient information to plan their route. But if B does not know the exact location, she cannot obey this maxim and also the maxim of quality; hence the implicature.

Floutings

The maxims can also be blatantly disobeyed or flouted, giving rise to another kind of conversational implicature. This is possible because addressees will go to great lengths in saving their assumption that the communicator did in fact – perhaps on a deeper level – obey the maxims and the cooperative principle. Many figures of speech can be explained by this mechanism.

Quality (i)

Saying something that is obviously false can produce irony, meiosis, hyperbole and metaphor:

When she heard about the rumour, she exploded.

As it is improbable that she really exploded, and it is highly unlikely that the speaker wanted to lie or was simply mistaken, the addressee has to assume the utterance was meant to be metaphorical.

Quantity (i)

Utterances that are not informative on the surface include tautologies. They have no logical content and hence no entailments, but can still be used to convey information via implicatures:

War is war.

Damning with faint praise also works by flouting the first quantity maxim. Consider the following testimonial for a philosophy student:

Dear Sir, Mr. X's command of English is excellent, and his attendance at tutorials has been regular. Yours, etc.

The implicature here is that the student is no good, since the teacher has nothing better to say about him.

Relation/relevance

B's answer in the following exchange does not seem to be relevant, so A concludes that B wanted to convey something else:

A: Mrs Jenkins is an old windbag, don't you think?

B: Lovely weather for March, isn't it? +> Watch out, her nephew is standing right behind you! (or the like)

Manner (iii)

This utterance is much more long-winded than "Miss Singer sang an aria from Rigoletto" and therefore flouts the maxim "Be brief":

Miss Singer produced a series of sounds corresponding closely to the score of an aria from Rigoletto. +> What Miss Singer produced cannot really be described as an aria from Rigoletto.

Particularized versus generalized implicatures

Conversational implicatures that arise only in specific contexts are called particularized, while those that are not or only slightly context dependent are generalized. Many of the examples above rely on some context, making them particularized implicatures: thus, "War is war" can refer to different properties of war, or things expected to happen during war, depending on the situation in which it is uttered. Prototypical examples of generalized implicatures are the scalar implicatures. Particularized implicatures are by far the more common kind.

Properties

Grice attributed a number of properties to conversational implicatures:

They are defeasible (cancellable), meaning that the implicature may be cancelled by further information or context. Take the examples from above:

That cake looks delicious. +> I would like a piece of that cake.

versus: That cake looks delicious, but it looks too rich for me. (implicature defeated)

A: Did John eat some of the cookies?

B: He certainly did eat some of the cookies. In fact he ate them all.

They are usually non-detachable in the sense that they cannot be "detached" by rephrasing the utterance, as they are consequences of the meaning and not the wording. The obvious exception are implicatures following from the maxim of manner, which explicitly relies on the phrasing. Thus, the following utterances have the same implicature as above:

That fruit cake there looks appetizing.

The dessert you brought is really mouthwatering.

Conversational implicatures are calculable: they are supposed to be formally derivable from the literal meaning of the utterance in combination with the cooperative principle and the maxims, as well as contextual information and background knowledge.

They are non-conventional, that is, they are not part of the "conventional" (lexical and logical) meaning of a sentence.

Lastly, they can be context dependent, as mentioned above.

Opting out of the cooperative principle

The cooperative principle and the maxims of conversation are not mandatory. A communicator can choose not to be cooperative; she can opt out of the cooperative principle by giving appropriate clues such as saying "My lips are sealed", or for example during a cross-examination at court. In such situations, no conversational implicatures arise.

Modifications to Grice's maxims

Laurence Horn

Various modifications to Grice's maxims have been proposed by other linguists, the so-called neo-Griceans. Laurence Horn's approach keeps the maxims of quality and replaces the other maxims with just two principles:

• The Q-principle: Make your contribution sufficient; say as much as you can (given the quality maxims and the R-principle).
• The R-principle: Make your contribution necessary; say no more than you must (given the Q-principle).

The Q-principle replaces the first quantity maxim ("make your contribution as informative as is required") and the first and second manner maxims ("avoid obscurity and ambiguity"), and is taken to serve the interests of the hearer, who wants as much information as possible. It thus gives rise to the classical scalar implicatures. The R-principle subsumes the second quantity maxim ("do not make your contribution more informative than is required"), the maxim of relation, and the remaining manner maxims ("be brief and orderly"), and serves the interests of the speaker, who wants to communicate with as little effort as possible. These two principles have opposite effects analogous to Grice's two maxims of quantity. To determine which of the two principles is used, Horn introduces the concept of division of pragmatic labor: unmarked (shorter, standard, more lexicalized) phrasings tend to R-implicate a standard meaning, and marked (more wordy, unusual, less lexicalized) phrasings tend to Q-implicate a nonstandard meaning:

She stopped the machine. +> She stopped the machine in the usual way. (R-implicature: a stronger, more specific claim is implicated)

She got the machine to stop. +> She did not stop the machine in the usual way. (Q-implicature: the stronger claim is negated, as with scalar implicatures)

Horn's account has been criticised for misrepresenting the speaker's and hearer's interests: realistically, the hearer does not want a lot of information but just the relevant information; and the speaker is more interested in being understood than in having little work to do. Furthermore, as in Grice's theory, there is often no explanation for when which of the two principles is used, i.e. why "I lost a book yesterday" has the Q-implicature, or scalar implicature, that the book was the speaker's, while "I slept on a boat yesterday" R-implicates that the boat wasn't the speaker's.

Stephen Levinson

Stephen Levinson's approach is similar to Horn's. His Q-principle is basically the same, but its antagonist, the I-principle, only takes the place of the second quantity maxim. There is a separate M-principle more or less corresponding to the third and fourth manner maxims, as well as to Horn's division of pragmatic labor; but there is no replacement for the maxim of relation.

• The M-principle: Indicate abnormal, nonstereotypical situations by using marked expressions that contrast with those you would use to describe the corresponding normal, stereotypical situations.

Levinson subsequently developed a theory of generalized conversational implicature (GCI) based on the Q-principle. He argues that GCIs are distinct from particularized conversational implicatures in that they are inferred via a specialized set of principles and rules that are always in force, independent of the context. If a GCI does not arise in some specific situations, this is because it is blocked under certain circumstances according to Levinson.

Criticism

Apart from the mentioned problem with the two opposing quantity maxims, several issues with Grice's conversational implicatures have been raised:

Do implicatures contrast with entailments?

While Grice described conversational implicatures as contrasting with entailments, there has since been dissent.

A: Did you drive somewhere yesterday?

B: I drove to London.

Here, B implicates via the maxim of relation that he drove somewhere (as this is the fitting answer to A's question), but this information is also entailed by his answer.

Are quantity implicatures actually implicatures?

At least some scalar and other quantity "implicatures" seem not to be implicatures at all but semantic enrichments of the utterance, what is variously described as an explicature or impliciture in the literature. For example, Kent Bach argues that a sentence like "John ate some of the cookies" does not implicate "John didn't eat all of the cookies" because the latter is not a claim separate from the first; rather, the speaker just has a single meaning in mind, namely "John ate some [but not all] of the cookies". Likewise, Robyn Carston considers cases like "He drank a bottle of vodka and [consequently] fell into a stupor" explicatures; however, she considers the question of classical scalar implicatures ("some, few, many") to be unsettled.

Can metaphors only arise when the first maxim of quality is flouted?

As experimental evidence shows, it is not necessary to evaluate the truth of an utterance's literal meaning in order to recognise a metaphor. An example of a metaphor that is also literally true is a chess player telling his opponent, in appropriate circumstances,

Your defence is an impregnable castle.

Are events always related in order?

Apparent counterexamples to the maxim "be orderly" have been found, such as this:

A: My wife wants me to remove our carpets. She is afraid she might trip and hurt herself, but I think she is just overanxious.

B: Well, I don't know. John broke his leg and he tripped over a doormat.

Are there particularized and generalized implicatures?

Carston observes that particularized and generalized conversational implicatures are not separate categories; rather, there is a continuum from implicatures that are highly dependent on a specific situation which is unlikely to happen twice, to ones that occur very frequently. In her view, the distinction has no theoretical value since all implicatures are derived from the same principles.

Can implicatures only arise when the communicator is cooperative?

Take the above example about Gérard's place of residence. If B knows where Gérard lives, and A knows this, we also get an implicature, although a different one:

A: Where does Gérard live?

B: Somewhere in the South of France. +> B does not want to say where exactly Gérard lives. +> B does not want to visit Gérard.

This contradicts Grice's notion that implicatures can only arise when the communicator observes the cooperative principle.