Lably
Skip to content

Insufficient justification

Social psychology phenomenon

  • 7 min read
  • 4 chapters

Related on Lably

Through Cognitive dissonance, Motivation and Cognition

The forbidden toy experiment

Elliot Aronson and J. Merrill Carlsmith hypothesized how people respond to punishment for doing something they enjoy. Humans comply with a very severe punishment, but it doesn't stop them from enjoying the activity and wanting to do it again. Thus, Aronson and Carlsmith thought that if they could convince the subjects that they did not like the activity that they previously enjoyed, they would be more likely to stop enjoying the activity. The experimenters would change their cognition in order to reduce dissonance. The researchers hypothesized that the opposite effect would occur for punishment. That is, if one doesn't give an actor an external reason for not doing an activity they enjoy, they will construct an internal reason for why they didn't really even like it in the first place.

In 1963, the researchers conducted their experiments with the preschool children. The experimenters threatened the children with either mild or severe punishment if they played with a desirable toy. Then, they asked the children how desirable the toy was after they were not allowed to play with it.

The researchers devised a method to have the children rank the toys from least desirable to most desirable. Then they told the children they would be back but, before they left, they told the children to not play with the most desirable toy. They threatened half the children with mild punishment and the other half with severe punishment. Afterward, the experimenters returned to the children and asked them to re-rank the toys. On average, the most favored toy decreased in favorability to the children threatened mildly and the most favored toy increased in favorability to the children threatened severely.

The researchers concluded that when people hold two psychologically inconsistent cognitions, dissonance arises.

Sign in to keep reading

3 more chapters are free with a Lably account.

More in Psychology