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Intertrial priming

Psychological effect

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  • 4 chapters

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Through Attention and Hypothesis

Top-down and bottom-up attention

Visual attention is influenced by top down and bottom up attentional processes. Top-down attention is allocated based on an observer's current knowledge about the stimuli. Participants in an experiment might be instructed to search for, and respond to a target object presented in a display that is a different colour than the other objects presented simultaneously. Top down knowledge of the dimension of the target (i.e. colour) can speed response times to target identification.

Bottom-up attention is involuntarily and automatically directed towards salient features in the environment such as a bright colour among dull colours. In experimental settings, the more different a stimulus is from other stimuli in a visual display, the more salient it is. Bottom-up attention is typically not guided by observers' goals or knowledge, only by the physical properties of the stimuli. Many studies employ various methods involving intertrial priming to assess the contribution of top down versus bottom up processes in guiding attention in visual search tasks.

Integrative framework

There are factors in visual search tasks that the top down versus bottom up dichotomy does not take into consideration. Not all selection biases can be explained by physical saliency (bottom up) or observer goals (top down). Studies that have found that stimuli that are equally salient and are connected with rewards and can draw a participants' attention, even if this choice doesn't match their selection goals. An alternative framework has been proposed where past selection history, current goals and physical salience are integrated in a model of attentional control.

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