Jennifer Aaker
American psychologist, author, and professor
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Early life and education
Aaker was born in Palo Alto, California, to Kay Aaker and David Aaker, a marketing professor and brand consultant. Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began doctoral studies at Stanford Graduate School of Business, earning a PhD in marketing with a minor in psychology in 1995. Her dissertation on brand personality led to the publication of academic papers in Journal of Marketing Research and Journal of Consumer Research.
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Career
Aaker began her academic career in 1995 as an assistant professor at the UCLA Anderson School of Management. In 1999, she returned to the Stanford Graduate School of Business (GSB) as an assistant professor, was promoted to associate professor in 2001, and earned a full professorship in 2004. In 2005, Aaker was named the General Atlantic Professor and Coulter Family Fellow, Stanford GSB. Her work has been published in scholarly journals in psychology and marketing and has been highlighted in The Economist, The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, Forbes, NPR, CBS MoneyWatch, Inc., and Science. She serves as an advisory board member for several private and public companies.
In 2010, Aaker and her husband, startup advisor Andy Smith, wrote The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change.
Aaker and her students also founded 100K Cheeks, an organization dedicated to registering 100,000 South Asian donors in the National Bone Marrow Registry. In addition to using social networks, Aaker ran the first ever cheek swab in India. As a result of these efforts, 100K Cheeks registered more than 115,000 potential donors.
In 2021, Aaker published Humor, Seriously: Why Humor Is A Secret Weapon in Business and Life with co-author Naomi Bagdonas.
Books
- Aaker, Jennifer Lynn; Bagdonas, Naomi (February 2, 2021). Humor, Seriously: Why Humor is a Secret Weapon in Business and Life and How Anyone Can Harness It Even You (first ed.). New York: Penguin Random House. ISBN 9780593135280. OCLC 1157576080.
- Aaker, Jennifer; Smith, Andy (September 2010). The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Jossey-Bass. ISBN 978-0-470-61415-0.
- Smith, Andrew; McCarthy, Barbara; Aaker, Jennifer (April 2013). Dragonfly Effect Workbook: The Power of Stories. CreateSpace. ISBN 978-1-4841-8438-7.
- Aaker, Jennifer (November 2013). "Text". Keep Calm, Play Hard: One Player's Journey in New York City. By Smith, Cooper. CreateSpace. ISBN 978-1494278342.
- Aaker, Jennifer (December 2013). "Text". Tea Sloane's Adventure: A Sparkly Tale of Whimsy and Meaning Found in NYC. By Smith, Tea Sloane. CreateSpace. ISBN 9781494471064.
- Aaker, Jennifer (December 2013). "Text". Devon Made It: One Boy's Journey in NYC. By Smith, Devon. CreateSpace. ISBN 9781494400811.