Mechanomorphism

R. H. Waters proposed to use the term in behavioristic psychology in the 1948 as a label for "the ascription of mechanical characteristics to the [...] individual, and the interpretation of human behavior in terms of concepts and processes [...] of machines", an opposite of anthropomorphism.

The use of the term to describe the mechanical metaphor of the neoclassical economics dates to K. H. M. Mittermaier (1986).

In the visual arts, the mechanomorphism was used by the adherents of machine aesthetic to define the complexity of human behaviors and social interactions through the mechanistic symbols (electric spark power, spinning wheel inertia, confined movements of a mechanical joint), as in the works of Marcel Duchamp or Francis Picabia. The view of women as "love machines" was used for their sexual objectification. Picabia commented on his Voilà Elle, "Here she is, an incomplete tubular machine: “she” is simply the HOLE of the target, whose reaction to the shot wad of fire from the gun initiates her own continual penetration".

In human-animal studies anthropomorphism and mechanomorphism sometimes are used in opposition to each other. The mechanomorphic views date back to the beast-machine theory of Descartes. Descartes in his Discourse on Method (1637) declared that, unlike a human with his conscious actions, the behavior of an animal can be completely described by the laws of physics, and thus an animal shall be considered a machine lacking the soul.