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Message

Discrete unit of communication

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  • 3 chapters
  • 1 lab on Lably

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The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect. Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source.

Messages may be addressed to many unidentified recipients. One example of such a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material. Another example of a message is an advertisement.

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