MX Player
Indian video streaming platform
- 1 min read
- 3 chapters
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Through Amazon (company)
History
MX Player was launched as a video player for Android on July 18, 2011, by J2 Interactive. It featured subtitle support and offline video viewing capabilities.
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmines Telefilms, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network. In 2020, it tied up with Ullu App for adult content.
Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal. Elsewhere, it is still a video player.
In February 2023, it was reported that Amazon, which also owns and operates Prime Video and Freevee, was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.
Amazon acquired the company in June 2024 for $100 million.
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List of original shows
MX TakaTak
In July 2020, MX Player launched the short video app MX TakaTak. As of 24 March 2021, the app had more than 100 million active users. In 2022, it has been acquired by ShareChat, which also owns the competitor Moj.