Naturalistic observation
Observation of a subject in its natural habitat
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Related on Lably
Through Field research, Empirical evidence and Data collection
Naturalistic observation has both advantages and disadvantages as a research methodology. Observations are more credible because the behavior occurs in a real, typical scenario as opposed to an artificial one generated within a lab. Behavior that could never occur in controlled laboratory environment can lead to new insights. Naturalistic observation also allows for study of events that are deemed unethical to study experimentally, such as the impact of high school shootings on students attending the high school. However, because extraneous variables cannot be controlled as in a laboratory, it is difficult to replicate findings and demonstrate their reliability. In particular, if subjects know they are being observed they may behave differently than otherwise. It may be difficult to generalize findings of naturalistic studies beyond the observed situations.

