Neuro-Information-Systems

Aims and scope

Research evidence supports the idea that human behavior is influenced by individual factors (e.g., genetic predisposition) and environmental factors. These influences affect the brain (e.g., its structure and processing mechanisms) which subsequently impacts the way in which information is processed. By acknowledging this relationship of individual characteristics (e.g., experiences with e-commerce platforms that have led to changes in the brain due to learning processes), environmental influences (e.g., characteristics of an IT artifact such as the usability of an e-commerce platform) and human behavior (e.g., purchasing behavior in an e-commerce context), NeuroIS seeks to understand the internal processes that are involved in the formation of human behavior related to information systems. By applying theories and tools from neuroscience and related fields, NeuroIS strives to make a number of important contributions, including but not limited to:

• Inform the design of IT artifacts and IS investigations in general
• Introduce a biological level of analysis as mediator between IT artifact and IT behavior
• Shed light on theoretical mechanisms underlying the influence of the IT artifact on IT behavior
• Offer additional avenues for IT artifact evaluation (e.g., using brain activity)
• Enable the measurement of constructs that cannot be reliably measured using self-report techniques (e.g., questionnaires, interviews)
• Offer additional predictive power for certain outcome variables (e.g., user health)
• Enable investigations into how physiology (e.g., brain structure) is affected by the use of IT artifacts
• Offer additional input for adaptive systems (e.g., based on real-time assessments of physiological well-being)
• Offer additional input for users to reflect on their behavior (e.g., biofeedback)
• Offer additional input for human-computer interaction (e.g., brain-computer interfaces for physically-impaired individuals)

Applying theories and tools from neuroscience, NeuroIS also draws from other reference disciplines and shares a close connection with sister disciplines that have also added these theories and instruments to their set of methods. Reference disciplines and sister disciplines for NeuroIS include, but are not limited to:

• Neuropyschology and Cognitive Neuroscience
• Neuroeconomics, Decision Neuroscience and Social Neuroscience
• Neuromarketing and Consumer Neuroscience
• Neuroergonomics
• Affective Computing and Brain-Computer Interaction