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New wave music

Music genre from the 1970s and 1980s

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New wave commercially peaked from the late 1970s to mid-1980s with an abundance of one-hit wonders. In 1981, the MTV channel was launched, which heavily promoted and popularized new wave acts in the United States. Regional new wave scenes developed across Europe, particularly the Netherlands' ultra; Germany's Neue Deutsche Welle; Spain's La Movida Madrileña; France, Poland, and Belgium's coldwave; and Yugoslav new wave. Additionally, the movement inspired subgenres such as minimal wave and darkwave.

By the early 1980s, the original new wave movement was considered over in the UK, being succeeded by the new pop and New Romantic movements. Despite this, the US continued using "new wave" as an umbrella term for these new pop and New Romantic acts, such as on MTV. By the late 1980s, new wave's US popularity declined as other genres gained commercial success, such as glam metal, dance-pop, and alternative rock. In the 1990s and 2000s, new wave experienced brief revivals, labelled the "new wave of new wave" and "new new wave" by the press. The genre influenced later internet microgenres such as bloghouse, new rave, chillwave, synthwave, vaporwave, and devocore.

Etymology and characteristics

During the late 1970s and early 1980s, new wave music encompassed a wide variety of pop-oriented styles that shared a quirky, lighthearted, and humorous tone. The term was popularized by Seymour Stein of Sire Records as a catch-all for the various styles of music that emerged after punk rock. The phrase also alluded to the French New Wave, a 1960s film movement known for its experimental approach and departure from traditional forms.

Common characteristics of new wave music include a humorous or quirky pop approach, the use of electronic sounds, and a distinctive visual style in music videos and fashion. According to Simon Reynolds, new wave music had a twitchy, agitated feel. New wave musicians often played choppy rhythm guitars with angular riffs and fast tempos, keyboards, and synthesizers. Stop-start song structures and melodies are common, with the use of jerky rhythms. Reynolds noted new wave vocalists sound high-pitched, geeky, and suburban.

In the US, new wave became widely popularized by channels like MTV, which would play British new wave music videos because most American hit records did not have music videos to play. British videos, according to head of S-Curve Records and music producer Steve Greenberg, "were easy to come by since they'd been a staple of UK pop music TV programs like Top of the Pops since the mid-70s". This rise in technology made the visual style of new wave musicians important for their success. In the early 1980s, virtually every new pop and rock act, particularly those that employed synthesizers, was tagged as "new wave" by the US general public. The term has been described as so loose and wide-ranging as to be "virtually meaningless", according to the New Rolling Stone Encyclopedia of Rock.

A nervous, nerdy persona was a common characteristic of new wave fans and new wave acts, such as Talking Heads, Devo, and Elvis Costello. This persona took the forms of robotic dancing, jittery high-pitched vocals, and fashion choices such as suits and big glasses that hid the body. This seemed radical to audiences accustomed to post-counterculture genres such as disco dancing and macho "cock rock" that emphasized a "hang loose" philosophy, open sexuality, and sexual bravado.

New wave may be seen as an attempt to reconcile "the energy and rebellious attitude of punk" with traditional forms of pop songwriting, as seen in the rockabilly riffs and classic craftsmanship of Elvis Costello and the 1960s mod influences of the Jam. Paul Weller, who called new wave "the pop music of the Seventies", explained to Chas de Whalley in 1977:

It's just pop music and that's why I like it. It's all about hooks and guitar riffs. That's what the new wave is all about. It's not heavy and negative like all that Iggy and New York stuff. The new wave is today's pop music for today's kids, it's as simple as that.

Although new wave shares punk's do-it-yourself artistic philosophy, the musicians were more influenced by the light strains of 1960s pop while opposed to mainstream "corporate" rock, which they considered creatively stagnant, as well as the generally abrasive and political bents of punk rock. In the early 1980s, particularly in the United States, notable new wave acts embraced a crossover of pop and rock music with African and African-American styles. Adam and the Ants and Bow Wow Wow, both acts with ties to former Sex Pistols manager Malcolm McLaren, used Burundi-style drumming. Talking Heads' album Remain in Light was marketed and positively reviewed as a breakthrough melding of new wave and African styles, although drummer Chris Frantz said he found out about this supposed African influence after the fact. As the decade continued, new wave elements would be adopted by African-American musicians such as Grace Jones, Janet Jackson, and Prince, who in particular used new wave influences to lay the groundwork for the Minneapolis sound.

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