Online research methods
Ways in which researchers collect data via the Internet
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Through Social media
Some specific types of method include:
- Cyber-ethnography
- Online content analysis
- Online focus groups
- Online interviews
- Online qualitative research
- Online questionnaires
- Social network analysis
- Web-based experiments
- Online clinical trials – or see below
Online clinical trials
Clinical trials are at the heart of current evidence-based medical care. They are, however, traditionally expensive and difficult to undertake. Using internet resources can, in some cases, reduce the economic burden, and may have other benefits in Medicine. Paul et al., in The Journal of Medical Internet Research, describe the background and methodologies of online clinical trials and list examples.
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Research in and with social media
The advent of social media has recently led to new online research methods, for example data mining of large datasets from such media or web-based experiments within social media that are entirely under the control of researchers, e.g. those created with the software Social Lab.

