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Research and development

General term for activities in connection with corporate or governmental innovation

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  • 3 chapters

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Through New product development, Return on investment and Mergers and acquisitions

Although R&D activities may differ across businesses, the primary goal of an R&D department is to develop new products and services to answer questions, solve problems, and drive innovation.

R&D differs from the vast majority of corporate activities in that it is not intended to yield immediate profit, and generally carries greater risk and an uncertain return on investment.

R&D is crucial for acquiring larger shares of the market through new products. R&D&I represents R&D with innovation.

Background

New product design and development is often a crucial factor in the survival of a company. In a global industrial landscape that is changing fast, firms must continually revise their design and range of products. This is necessary as well due to the fierce competition and the evolving preferences of consumers. Without an R&D program, a firm must rely on strategic alliances, acquisitions, and networks to tap into the innovations of others.

In the context of commerce, "research and development" normally refers to future-oriented, longer-term activities in science or technology, using similar techniques to scientific research but directed toward desired outcomes with broad forecasts of commercial yield. In the United States, a typical ratio of research and development for an industrial company is about 3.5% of revenues; this measure is called "R&D intensity". A high technology company, such as a computer manufacturer, might spend 7% or a pharmaceutical companies such as Merck & Co. 14.1% or Novartis 15.1%. Anything over 15% is remarkable, and usually gains a reputation for being a high technology company such as engineering company Ericsson 24.9%, or biotech company Allergan, which tops the spending table with 43.4% investment. A system driven by marketing is one that puts the customer's needs first, and produces goods that are known to sell. Market research is carried out, which establishes the needs of consumers and the potential niche market of a new product.

Research and development has been widely linked to productivity growth, though the relationship is complex, depends on economic policies and innovation incentives and varies across industries. Investing in R&D is found to be positively associated with profitability, as well as higher productivity, as shown in studies conducted by the National Bureau of Economics. Research from 2000 has shown that firms with a persistent R&D strategy outperform those with an irregular or no R&D investment program. Measuring the effects of R&D can be difficult due to knowledge spillovers and changes in innovation. Statistics on organizations devoted to "R&D" may express the state of an industry, the degree of competition or the lure of progress. Data regarding patents are often used as a measure of the effects of R&D, however they do not capture all forms of innovation. Some other common measures include: budgets, and on rates of peer-reviewed publications. Bank ratios are one of the best measures, because they are continuously maintained, public and reflect risk.

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