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Rubik's Cube

3D combination puzzle

  • 36 min read
  • 9 chapters
Solved Rubik's Cube. July 2008: Swapped the green and blue channels to make the colouring consistent with the other Rubik's Cube image on the Wikipedia article -- Korax1214 ( talk ) 11:22, 2 July 2008
Mike Gonzalez ( TheCoffee ) · CC BY-SA 3.0

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Through Clockwise and Patent

On the original, classic Rubik's Cube, each of the six faces was covered by nine stickers, with each face in one of six solid colours: white, red, blue, orange, green and yellow. Some later versions of the cube have been updated to use coloured plastic panels instead. Since 1988, the arrangement of colours has been standardised, with white opposite yellow, blue opposite green and orange opposite red, and with the red, white and blue arranged clockwise, in that order. On early cubes, the position of the colours varied from cube to cube.

An internal pivot mechanism enables each layer to turn independently, thus mixing up the colours. For the puzzle to be solved, each face must be returned to having only one colour. The cube has inspired other designers to create a number of similar puzzles with various numbers of sides, dimensions and mechanisms.

Although the Rubik's Cube reached the height of its mainstream popularity in the 1980s, it is still widely known and used. Many speedcubers continue to practise it and similar puzzles, competing for the fastest times in various categories. Since 2003, the World Cube Association (WCA), the international governing body of the Rubik's Cube, has organised competitions worldwide and has recognised world records.

History

Precursors

In March 1970, Larry D. Nichols invented a 2x2x2 "Puzzle with Pieces Rotatable in Groups" and filed a Canadian patent application for it. Nichols's cube was held together by magnets. Nichols was granted U.S. patent 3,655,201 on 11 April 1972, two years before Rubik invented his Cube.

On 9 April 1970, Frank Fox applied to patent an "amusement device", a type of sliding puzzle on a spherical surface with "at least two 3×3 arrays" intended to be used for the game of noughts and crosses. He received his UK patent (1344259) on 16 January 1974.

Rubik's invention

In the mid-1970s, Ernő Rubik worked at the Department of Interior Design at the Academy of Applied Arts and Crafts in Budapest, where he taught courses on design and architecture and experimented with three-dimensional structures and models. Although it is widely reported that the Cube was initially built as a teaching tool to help his students understand 3D objects and spatial relationships, his actual purpose was solving the structural problem of allowing many small parts to move independently while still remaining part of a single, coherent mechanical system. In other words, Rubik was primarily interested in engineering a stable, twistable structure in which each layer could rotate freely without the entire mechanism falling apart. He did not immediately realise that he had created a puzzle: this only became apparent after he scrambled his newly constructed Cube for the first time and then attempted to restore it to its original ordered state. According to later recollections, it took him about a month of trial and error to solve his own creation, during which time he became aware of the Cube's combinatorial complexity and potential as a recreational object. Rubik applied for a patent in Hungary for his "Magic Cube" (Hungarian: bűvös kocka) on 30 January 1975. The patent HU170062, granted later that year, covered the core mechanical idea of a three-dimensional combination puzzle based on interlocking elements rotating around a central axis. This protection allowed Rubik and his collaborators to explore ways of manufacturing the object on a larger scale within the Hungarian toy industry. Decades later, Rubik described his early experiments, the intellectual background of the invention, and his reflections on the Cube’s cultural impact in his book Cubed: The Puzzle of Us All.

The first test batches of the Magic Cube were produced in late 1977 and released in toy shops in Budapest, where they attracted local attention among students, hobbyists, and puzzle enthusiasts. The Magic Cube was held together with interlocking plastic pieces that prevented the puzzle from being easily pulled apart, in contrast to the earlier design by Larry Nichols, whose cube used small internal magnets and was less robust under repeated twisting. Rubik’s design emphasised durability and smooth rotation, making it better suited to mass play and repeated handling.

With Ernő Rubik's permission, businessman Tibor Laczi took a Cube to Germany's Nuremberg Toy Fair in February 1979 in an attempt to popularise it outside Hungary. At the fair it was noticed by Seven Towns founder Tom Kremer, a toy inventor and marketer who immediately recognised its international commercial potential. After negotiations, Seven Towns and Rubik’s Hungarian partners signed a deal with Ideal Toys in September 1979 to release the Magic Cube worldwide. Ideal wanted a distinctive and easily recognisable name to trademark; that arrangement put Rubik himself in the spotlight because the Magic Cube was renamed after its inventor in 1980.

The puzzle made its international debut at the toy fairs of London, Paris, Nuremberg, and New York in January and February 1980, where it was presented as a challenging but accessible brainteaser for all ages. Demonstrations at these fairs, along with early media coverage, helped to establish the Cube as a visually striking and intellectually demanding novelty, setting the stage for its rapid global spread.

After its international debut, the progress of the Cube towards the toy shop shelves of the West was briefly halted so that it could be manufactured to Western safety and packaging specifications, including changes to labelling, materials, and small-parts standards. A lighter Cube was produced to reduce manufacturing costs and to meet these safety requirements, and Ideal decided to rename it. "The Gordian Knot" and "Inca Gold" were among the names considered, but the company ultimately decided on "Rubik's Cube", explicitly associating the product with its inventor and reinforcing its identity as a modern, mechanical puzzle. The first batch of officially branded Rubik's Cubes was exported from Hungary in May 1980, initially to Western European markets and then to North America and beyond.

The packaging had a few variations depending on the country, the most popular being a clear plastic cylinder that displayed the Cube in its solved state as a colourful object suspended in the centre. Cardboard box versions were also used, often including instruction leaflets or promotional booklets. The cube itself exhibited slight regional variations, particularly in the order and arrangement of the colours (for example, a Western versus Japanese colour scheme in which blue and yellow are switched), and some early production runs did not feature a white centre piece logo. These small differences have since become a point of interest for collectors and historians of the puzzle.

1980s Cube craze

After the first batches of Rubik's Cubes were released in May 1980, initial sales were modest, but Ideal began a television advertising campaign in the middle of the year which it supplemented with newspaper advertisements. At the end of 1980, Rubik's Cube won a German Game of the Year special award and won similar awards for best toy in the UK, France, and the US. By 1981, Rubik's Cube had become a craze, and it is estimated that in the period from 1980 to 1983 around 200 million Rubik's Cubes were sold worldwide. In March 1981, a speedcubing championship organised by the Guinness Book of World Records was held in Munich, and a Rubik's Cube was depicted on the front cover of Scientific American that same month. In June 1981, The Washington Post reported that Rubik's Cube is "a puzzle that's moving like fast food right now ... this year's Hoola Hoop or Bongo Board", and by September 1981, New Scientist noted that the cube had "captivated the attention of children of ages from 7 to 70 all over the world this summer."

As most people could solve only one or two sides, numerous books were published including David Singmaster's Notes on Rubik's "Magic Cube" (1980) and Patrick Bossert's You Can Do the Cube (1981). At one stage in 1981, three of the top ten best selling books in the US were books on solving Rubik's Cube, and the best-selling book of 1981 was James G. Nourse's The Simple Solution to Rubik's Cube which sold over 6 million copies. In 1981, the Museum of Modern Art in New York exhibited a Rubik's Cube, and at the 1982 World's Fair in Knoxville, Tennessee a six-foot Cube was put on display. In 1983, ABC Television released a cartoon show called Rubik, the Amazing Cube. In June 1982, the First Rubik's Cube World Championship took place in Budapest and would become the only competition recognized as official until the championship was revived in 2003.

In October 1982, The New York Times reported that sales had fallen and that "the craze has died", and by 1983 it was clear that sales had plummeted. However, in some countries such as China and the USSR, the craze had started later and demand was still high because of a shortage of Cubes.

21st-century revival

Rubik's Cubes continued to be marketed and sold throughout the 1980s and 1990s, but it was not until the early 2000s that interest in the Cube began increasing again. In the US, sales doubled between 2001 and 2003, and The Boston Globe remarked that it was "becoming cool to own a Cube again". The 2003 Rubik's Cube World Championship was the first speedcubing tournament since 1982. It was held in Toronto and was attended by 83 participants. The tournament led to the formation of the World Cube Association in 2004. Annual sales of Rubik branded cubes were said to have reached 15 million worldwide in 2008. Part of the new appeal was ascribed to the advent of Internet video sites, such as YouTube, which allowed fans to share their solving strategies. Following the expiration of Rubik's patent in 2000, other brands of cubes appeared, especially from Chinese companies. Many of these Chinese branded cubes have been engineered for speed and are favoured by speedcubers. On 27 October 2020, Spin Master said it will pay $50 million to buy the Rubik's Cube brand.

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