Set (psychology)

Perceptual

Perception can be shaped by "top-down" processes such as drives and expectations. An effect of these factors is that people are particularly sensitive to perceive certain things, detecting them from weaker stimuli than otherwise. A simple demonstration of the effect involved very brief presentations of non-words such as "sael". Subjects who were told to expect words about animals read it as "seal", but others who were expecting boat-related words read it as "sail".

Sets can be created by motivation and so can result in people interpreting ambiguous situations so that they see what they want to see. For instance, a person's experience of the events in a sports match can be biased if they strongly support one of the teams. In one experiment, students were allocated to pleasant or unpleasant tasks by a computer. They were told that either a number or a letter would flash on the screen to say whether they were going to taste an orange juice drink or an unpleasant-tasting health drink. In fact, an ambiguous figure was flashed on screen, which could either be read as the letter B or the number 13. When the letters were associated with the pleasant task, subjects were more likely to perceive a letter B, and when letters were associated with the unpleasant task they tended to perceive a number 13.

Perceptual sets have been demonstrated in many social contexts. People who are primed to think of someone as "warm" are more likely to perceive a variety of positive characteristics in them, than if the word "warm" is replaced by "cold". When someone has a reputation for being funny, an audience are more likely to find them amusing. Individual's perceptual sets reflect their own personality traits. For example, people with an aggressive personality are quicker to correctly identify aggressive words or situations.