Souvenir

As objects

The tourism industry designates tourism souvenirs as commemorative merchandise associated with a location, often including geographic information and usually produced in a manner that promotes souvenir collecting.

Throughout the world, the souvenir trade is an important part of the tourism industry serving a dual role, first to help improve the local economy, and second to allow visitors to take with them a memento of their visit, ultimately to encourage an opportunity for a return visit, or to promote the locale to other tourists as a form of word-of-mouth marketing. Promotional tchotchke at trade shows serve a similar function. Perhaps the most collected souvenirs by tourists are self-generated: photographs as a medium to document specific events and places for remembrance.

Souvenirs as objects include mass-produced merchandise such as clothing: T-shirts and hats; collectables: postcards, refrigerator magnets, key chains, pins, souvenir coins and tokens, miniature bells, models, figurines, statues; household items: spoons, mugs, bowls, plates, ashtrays, egg timers, fudge, notepads, coasters, and many others.

Souvenirs also include non-mass-produced items such as folk art, local artisan handicrafts, objects that represent the traditions and culture of the area, non-commercial, natural objects such as sand from a beach, and anything else that a person attaches nostalgic value to and collects among their personal belongings. The collecting of natural items such as seashells, plants, or rocks is often discouraged due to ecological damage. Especially the export of endangered plants and animals (or products made of their fur or leather) as souvenirs is strictly regulated by international laws.

A more grisly form of souvenir (here as an example of war booty) in the First World War was displayed by a Pathan soldier to an English Territorial. After carefully studying the Tommy's acquisitions (a fragment of shell, a spike and badge from a German helmet), he produced a cord with the ears of enemy soldiers he claimed to have killed. He was keeping them to take back to India for his wife.