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Sports bra

Bra designed for strenuous exercise

  • 5 min read
  • 5 chapters

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The sports bra was deemed a serious innovation which gave women the confidence and comfort to play sports, which came with a revolution in women's sport. In 2022 its inventors, Lisa Lindahl, Polly Smith, and Hinda Miller (née Schreiber), were admitted to the US National Inventors Hall of Fame.

History

The first commercially available sports bra was the "Free Swing Tennis Bra" introduced by Glamorise Foundations, Inc. in 1975.

The first general exercise bra, initially called a "jockbra", was invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber. Both Lindahl and her sister, Victoria Woodrow, complained about their bad experience exercising in ordinary bras, having experienced runaway straps, chafing and sore breasts. During the course of Lindahl and Smith's exploration for a better alternative, it was suggested that what they needed was a jockstrap for women's breasts. In the costume shop of Royall Tyler Theatre at the University of Vermont, Lindahl and Smith actually sewed two jockstraps together and nicknamed it a "jockbra". It was later renamed a "jogbra". One of their original Jogbras is bronzed and on display near the costume shop of the theatre. Two others are housed by the Smithsonian and another by the New York Metropolitan Museum of Art.

In 1990, Playtex purchased Jogbra from Lindahl and her partners. This was followed by research by Christine Haycock, associate professor of surgery at the University of Medicine and Dentistry of New Jersey. She measured breast movement of women running on treadmills. Sought out by bra manufacturers for her expertise, she advocated wide bottom bands for extra support and firm straps that minimized breast bounce. Renelle Braaten, a Montana hairdresser, struggled to contain her DD-sized breasts while playing racquetball and volleyball. Unable to interest mainstream bra manufacturers, she collaborated with freelance apparel designer Heidi Fisk, and founded Enell Incorporated. After considerable lobbying, she persuaded Oprah Winfrey in 2001 to try her bra. This led to very positive reviews in O: The Oprah Magazine, a 2001 appearance on The Oprah Winfrey Show, and a huge surge in orders.

In 1999, at the 1999 FIFA Women's World Cup Final in Pasadena, California, after scoring the fifth kick in the penalty shootout to give the United States the win over China in the final game, Brandi Chastain celebrated by spontaneously taking off her jersey and falling to her knees in a sports bra. The image is considered as an iconic photograph of a woman celebrating an athletic victory. It was the first time that an international woman footballer had removed her top, exposing her sports bra.

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