Sun sign astrology

Sun sign astrology is a pseudoscience and the form of astrology most commonly found in many newspaper and magazine columns. Scientific investigations of the theoretical basis and experimental verification of claims have shown it to have no scientific validity or explanatory power.

History

Although William Lilly in the 17th century was the first newspaper astrologer, it isn't known exactly when sun sign astrology first began. However, it was largely popularized by horoscopes which began appearing in English newspapers in the 1930s. Astrologer R. H. Naylor was claimed to have accurately predicted events surrounding the birth of Princess Margaret and the crash of the R101 airship in his horoscopes featured in The Sunday Express. By 1937, Naylor began writing a regular column for the paper called Your Stars, which featured horoscopes based on the 12 star signs.