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Tesla Model 3

Electric mid-size sedan

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  • 6 labs on Lably

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A facelifted Model 3 with revamped interior and exterior styling was introduced in late 2023 for countries supplied by Gigafactory Shanghai and in early 2024 in North America and other countries supplied by the Tesla Fremont Factory.

History

In a 2006 interview with Wired Science, Elon Musk presented the Model 3 as likely being affordable by most people able to purchase new cars, aiming for a $30,000 price point. In 2008 the car was stated to be a family car. In 2017 Tesla added that the Standard Range version of the all-electric car would have an estimated EPA-rated range of 215 miles (346 km), a five-passenger seating capacity, front and rear trunks, and promised sports-car levels of acceleration performance. Tesla said it would have a five-star safety rating and have a drag coefficient of Cd=0.225. This is lower than the Tesla Model S drag coefficient of Cd=0.24, which, in 2014, was the lowest among the production cars of the time.

Within a week of unveiling the Model 3 in 2016, Tesla revealed they had taken 325,000 reservations for the car. These reservations represented potential sales of over US$14 billion. By August 2017, there were 455,000 net reservations.

Industry experts were dubious when, in May 2016, Tesla announced its decision to advance its 500,000-total-unit build plan (combined for Model S, Model X, and Model 3) to 2018, two years earlier than previously planned, in order to accelerate its target for Model 3 output. As predicted, there were "production bottlenecks" and "production hell". In May 2016, Tesla issued US$2 billion in new shares to the stock market to finance the plan.

The company plans for the Model 3 are part of Tesla's three-step strategy to start with a high-price vehicle and move progressively towards lower-cost vehicles, while the battery and electric drivetrain were improved and paid for through the sales of the Roadster, Model S, and Model X vehicles.

On April 18, 2018, Tesla updated its production target to 6,000 vehicles per week by the end of June 2018, an increase from its previous target of 5,000 vehicles per week which was previously promised at earlier dates. On July 1, 2018, Elon Musk announced that Tesla had met its production goal of 5,000 cars in a week.

On February 28, 2019, Tesla announced the availability of the highly anticipated Standard Range trim priced at $35,000 (equivalent to $44,075 in 2025). However, on April 12, 2019, Tesla announced that the Standard Range model would no longer be available for ordering online, but only over the phone or in stores. Autopilot, previously a $3,000 option, was included in all versions of the Model 3 except for the Standard Range, while each version's price only increased by $2,000. In February 2019, the Model 3 passed the Chevrolet Volt to become the all-time bestselling plug-in electric car in the U.S. Model 3 sales surpassed the Nissan Leaf in early 2020 to become the world's all-time top selling plug-in electric car.

Model naming

During an interview recorded in 2006 Musk referred to "Model 2" (later Tesla Model S), and to "Model 3". The Model 3 was codenamed Tesla "BlueStar" in the original business plan in 2007. Model 3, originally stylized as "Model ☰", was announced on Musk's Twitter account on July 16, 2014. A 2015-presentation by JB Straubel used the name "Model III". As of 2016 Musk had wanted the three models to spell "SEX", but settled for "S3X", as "Model E" was already trademarked by Ford. In early 2017, after trademark opposition regarding Adidas's three stripes logo, the triplicate horizontal-bar stylization was abandoned and changed to a numeric "3".

Market

In September 2015, Tesla announced that the Model 3 would be unveiled in March 2016. In January 2016, Musk said that the first official pictures of the car will be revealed at the end of March 2016. Delivery would begin in late 2017 first on the U.S.'s west coast and then move eastwards. Potential customers were first able to reserve a car at Tesla stores or online on March 31 with a refundable deposit of US$1000. In February 2016, Tesla indicated that the unveiling would be on March 31, 2016. Current owners of Tesla vehicles got priority sales after employees but before the general public, as a reward for helping pay for the development of the Model 3. (Employees and current owners were likely to be more tolerant of early production flaws: both the Model S and the Model X had several problems at the start of their production.)

During the Model 3 unveiling event, Tesla said that over 115,000 people had reserved the Model 3 in less than 24 hours prior; more cars than Tesla had sold by that time. Twenty-four hours after opening reservations, Tesla had advanced orders for over 180,000 cars. Two days later, Tesla said they had 232,000 reservations.

One week after the unveiling, Tesla said it had over 325,000 reservations, more than triple the number of Model S sedans sold by the end of 2015. Musk said that 5% of reservations correspond to the maximum of two vehicles allowed per customer, "suggesting low levels of speculation", and that 93% of Model 3 reservations are from new buyers who do not currently own a Tesla. The previous record for advance deposits on a car was the 1955 Citroën DS that had 80,000 deposits during the ten days of the Paris Auto Show, while the Model 3 had 232,000 reservations in two days.

According to Tesla's global vice-president Robin Ren, China is the second-largest market for the Model 3 after the US. Tesla said the number of net reservations totaled about 373,000 as of May 15, 2016, after about 8,000 customer cancellations and about 4,200 reservations canceled by the automaker because these appeared to be duplicates from speculators. Upon its release in July 2017, there had been over 500,000 reservations for the Model 3, with Musk later clarifying there were a net of 455,000 reservations outstanding, and an average of 1,800 reservations were being added per day.

2020 changes

In November 2020, the Model 3 received exterior and interior styling changes, many carried over from the then-new Model Y crossover SUV, which was based on the Model 3. The most noticeable cosmetic change was that the previously chrome finished door handles, side mirror trim, window trim, and camera covers were given a black finish.

Other changes included the addition of a heat pump with an "octovalve" to improve climate control, a power-operated trunk, a redesigned center console with Qi wireless charging pads, and quieter double-pane glass.

Other changes

Some hardware has also been removed over time. The adaptive cruise control radar sensor was eliminated in April 2021, the front passenger seat lumbar support was removed in May 2021, and the ultrasonic sensors used for park assist were eliminated in October 2022 and replaced with Tesla Vision, Tesla's vision based park assist.

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