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Traffic psychology

Discipline of psychology

  • 6 min read
  • 6 chapters

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Through Psychology, Attention and Memory

Behavior is frequently studied in conjunction with crash research in order to assess causes and differences in crash involvement. Traffic psychologists distinguish three motivations of driver behavior: reasoned or planned behavior, impulsive or emotional behavior, and habitual behavior. Additionally, social and cognitive applications of psychology are used, such as enforcement, road safety education campaigns, and also therapeutic and rehabilitation programs.

Broad theories of cognition, sensory-motor and neurological aspects psychology are also applied to the field of traffic psychology. Studies of factors such as attention, memory, spatial cognition, inexperience, stress, inebriation, distracting/ambiguous stimuli, fatigue, and secondary tasks such as phone conversations are used to understand and investigate the experience and actions of road users.

Definition(s)

Traffic psychology focuses on the cognitive, non cognitive, and sensory-motor aspects of individuals within the driving and traffic environment. By examining the emotions that influence cognitive processes, traffic psychology helps us understand the resulting actions and offers strategies to modify behavior.

As a tool, traffic psychology employs subjective analysis to improve overall quality of life by observing, identifying, and modifying behavior. Its primary objective is to understand, predict, and implement measures to change road use behavior, ultimately aiming to reduce the negative impacts of traffic participation.

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