UNICEF

Governance

UNICEF relies on country offices to help carry out its work through a unique program of cooperation developed with the host government. The program seeks to develop practical strategies for fulfilling and protecting the rights of children and women. Regional offices guide this work and provide technical assistance to country offices as needed. Overall management and administration of the organization take place at its headquarters in New York City.

Guiding and monitoring all of UNICEF's work is an executive board made up of 36 members who are government representatives. The board establishes policies, approves programs, and decides on administrative and financial plans and budgets. Its work is coordinated by the bureau, comprising the president and four vice-presidents, each officer representing one of the five regional groups. These five officers are elected by the executive board annually from among its members, with the presidency rotating among the regional groups on an annual basis. As a matter of custom, permanent members of the Security Council do not serve as officers of the executive board.

The office of the secretary of the executive board helps maintain an effective relationship between the executive board and the UNICEF secretariat, and organizes field visits by board members.

UNICEF Regional Offices

The following countries are home to UNICEF Regional Offices.

• The Americas and Caribbean Regional Office, Panama City, Panama
• Europe and Central Asia Regional Office, Geneva, Switzerland
• East Asia and the Pacific Regional Office, Bangkok, Thailand
• Eastern and Southern Africa Regional Office, Nairobi, Kenya
• Middle East and North Africa Regional Office, Amman, Jordan
• South Asia, Kathmandu, Nepal
• West and Central Africa Regional Office, Senegal

UNICEF national committees

There are national committees in 34 countries, each established as an independent local non-governmental organization. Their primary function is to raise funds from the private sector, as UNICEF is entirely dependent on voluntary contributions. National committees collectively account for about one-third of the agency's annual income, including from corporations, civil society organizations, around six million individual donors worldwide.

Promotion and fundraising

In the United States, Nepal and some other countries, UNICEF is known for its "Trick-Or-Treat for UNICEF" program in which children collect money for UNICEF from the houses they trick-or-treat on Halloween night, sometimes instead of candy. The program was discontinued in Canada in 2006.

UNICEF is present in 191 countries and territories around the world, but not involved in nine others (Bahamas, Brunei, Cyprus, Latvia, Liechtenstein, Malta, Mauritius, Monaco, Singapore, and Taiwan).

Many people in developed countries first hear about UNICEF's work through the activities of one of the 36 national committees for UNICEF. These non-governmental organizations (NGOs) are primarily responsible for fundraising, selling UNICEF greeting cards and products, creating private and public partnerships, advocating for children's rights, and providing other support. The US Fund for UNICEF is the oldest of the national committees, founded in 1946.

On 19 April 2007, Grand Duchess Maria Teresa of Luxembourg was appointed UNICEF Eminent Advocate for Children, in which role she has visited Brazil (2007), China (2008), and Burundi (2009).

In 2009, the British retailer Tesco used "Change for Good" as advertising, which is trademarked by UNICEF for charity usage but not for commercial or retail use. This prompted the agency to say, "it is the first time in Unicef's history that a commercial entity has purposely set out to capitalize on one of our campaigns and subsequently damage an income stream which several of our programs for children are dependent on". They went on to call on the public "who have children's welfare at heart, to consider carefully who they support when making consumer choices". "Change for Good" is also supported by Australian airline Qantas, relying on passengers to fundraise via a given envelope since 1991, and has raised over $36 million, with over 19,500 kg of coins every year. Frequent flyers can also redeem their mile points to donate. Norman Gillespie, UNICEF Australia's chief executive, said "If every Qantas passenger traveling domestically gave us just a few of their forgotten coins each time they traveled it would make little difference to their day, but a world of difference in saving children's lives." This mode of support has to change with time in to a digital forum according to Gerard Devan UNICEF’s Head of Development.

Aid transparency

UNICEF regularly publishes to the International Aid Transparency Initiative (IATI) using the identifier XM-DAC-41122. The organisation has been included assessed on its transparency by Publish What You Fund since 2012 and is included in the 2024 Aid Transparency Index with an overall score of 86.2 which is categorised as a "very good" score.

Sponsorship

In 2003, UNICEF sponsored Italian football club Piacenza Calcio 1919 until 2008.

In 2005, an advertisement featuring The Smurfs was aired in Belgium in which the Smurf village is annihilated by warplanes. Designed as a UNICEF advertisement, and with the approval of the family of the Smurfs' late creator Peyo, the 25-second episode was shown on the national television after the 9 p.m. timeslot to avoid children having to see it. It was the keystone in a fund-raising campaign by UNICEF's Belgian arm to raise money for the rehabilitation of former child soldiers in Burundi and the Democratic Republic of the Congo—both former Belgian colonies.

On 7 September 2006, an agreement between UNICEF and the Spanish Catalan association football club FC Barcelona was reached whereby the club would donate €1.5 million per year to the organization for five years. As part of the agreement, FC Barcelona would wear the UNICEF logo on the front of their uniforms in yellow (as seen in the picture on the right of Lionel Messi). This was the first time a football club sponsored an organization rather than the other way around. It was also the first time in FC Barcelona's history that they have had another organization's name across the front of their uniform. In 2016, the team signed a new four-year sponsorship deal with UNICEF guaranteeing the organization £1.58 million per year and free advertising. From 2022 onwards, Barcelona has made a partnership with Swedish company Spotify and has since put the UNHCR logo in gold at the bottom of the back of their jerseys.

In January 2007, UNICEF struck a partnership with Canada's national tent pegging team. The team was officially re-flagged as "UNICEF Team Canada", and its riders wear UNICEF's logo in competition, and team members promote and raise funds for UNICEF's campaign against childhood HIV-AIDS.

The Swedish club Hammarby IF followed the Spanish and Canadian lead on 14 April 2007, also raising funds for UNICEF and displaying the UNICEF name on their sportswear. The Danish football club Brøndby IF participated in a similar arrangement from 2008 to 2013.

In 2007, NASCAR driver Jacques Villeneuve has occasionally placed the UNICEF logo on the #27 Bill Davis Racing pickup truck in the NASCAR Craftsman Truck Series.

In honour of their 50th anniversary in 2008, the Smurfs began a year-long "Happy Smurfday Euro Tour" in connection with UNICEF. The Smurfs visited fifteen European countries on the day of their 50th "Smurfday" in the form of publicly distributed white figurines. The recipients could decorate and submit them to a competition. The results of this contest were auctioned off and raised a total amount of 124,700 euros for benefit of UNICEF.

Australian A-League club Sydney FC announced they would also enter into a partnership with UNICEF raising funds for children in the Asia-Pacific region, and would also display the UNICEF logo for the remainder of the 2011-12 A-League season.

In Botswana, UNICEF has funded the development of new state-of-the-art HIV/AIDS education for every schoolchild in Botswana from nonprofit organization TeachAids.

UNICEF announced a landmark partnership with Scottish club Rangers F.C. UNICEF partnered with the Rangers Charity Foundation and pledged to raise £300,000 by 2011.

In 2010, UNICEF created a partnership with Phi Iota Alpha, making them the first Greek Lettered Organization UNICEF has ever worked with. In 2011, Phi Iota Alpha raised over $20,000 for the Tap Project and the Trick or Treats for UNICEF Campaign.

In 2013, they agreed a contract with Greek association football champions Olympiacos F.C. who will show the organization's logo on the front of their shirts.

UNICEF Kid Power

Started in 2015, Kid Power is a division of UNICEF that was created as an effort to involve kids in helping other kids in need. UNICEF Kid Power developed the world's first "Wearable for Good", called Kid Power Bands, which is a kids' fitness tracker bracelet that connects to a smartphone app. The app lets users complete missions, which counts total steps and awards points. The points then unlock funding from partners, which is then used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished children around the world.

Trick-or-Treat UNICEF box

Since 1950, when a group of children in Philadelphia, Pennsylvania, donated $17 which they received on Halloween to help post-World War II victims, the Trick-or-Treat UNICEF box has become a tradition in North America during the fall. These small orange boxes are handed to children at schools and other locations before 31 October. As of 2012, the Trick-or-Treat for UNICEF campaign has collected approximately C$91 million in Canada and over US$167 million in the U.S..

Cartoons for Children's Rights

Cartoons for Children's Rights is the collection of animated shorts based on UNICEF's Convention on the Rights of the Child. In 1994, UNICEF held a summit encouraging animation studios around the world to create individual animated spots demonstrating the international rights of children.

Corporate partnership

To raise money to support its Education and Literacy Programs, UNICEF collaborates with companies worldwide – international as well as small- and medium-sized businesses.

Since 2004, the organization has been supported by Montblanc, working collaboratively to help the world's children getting better access to education.

According to Vaccine News Daily, Merck & Co. partnered with UNICEF in June 2013 to decrease maternal mortality, HIV and tuberculosis prevalence in South Africa. Merck's program "Merck for Mothers" will give US$500 million worldwide for programs that improve health for expectant mothers and their children.

In May 2010, Crucell N.V. announced an additional US$110 million award from UNICEF to supply its pentavalent pediatric vaccine Quinvaxem to the developing world.

Corporate social responsibility

UNICEF works directly with companies to improve their business practices, bringing them in line with obligations under international law, and ensuring that they respect children's rights in the realms of the marketplace, workplace, and the community. In 2012, UNICEF worked with Save the Children and The United Nations Global Compact to develop the Children's Rights and Business Principles and now these guidelines form the basis of UNICEF's advice to companies. UNICEF works with companies seeking to improve their social sustainability by guiding them through a due diligence process where issues throughout their supply chain, such as child labour, can be identified and actions to ratify them are put in place.

UNICEF's timely responses to the increasing humanitarian needs in the State of Palestine have contributed to reaching more than 32,000 affected people. In 2023, UNICEF requires US$23.8 million for critical humanitarian services in the State of Palestine (SoP), out of which 38 percent has been received.

Girl Star

The Girl Star project is a series of films which documents stories of girls from the most disadvantaged communities across five northern states in India who, through education, have managed to break socio-economic constraints to make a success of their lives and become self-sufficient. These young women have grown to become role models in their communities, inspiring younger girls to go to school and continue their education. They have selected professions from the most conventional such as teaching and nursing to the most unconventional like archery, bee-keeping, scrap management, often entering what has traditionally been a man's domain.

Kids United

Kids United, succeeded by Kids United Nouvelle Génération (Kids United New Generation), is a French musical group consisting of five children born between 2000 and 2009 (six children when the group was originally formed). Erza Muqoli was a founding member. It was created to support UNICEF campaigns and is sponsored by Hélène Ségara and Corneille, two francophone singers. The first album, Un monde meilleur (A better world), was launched on Universal Children's Day in 2015 and received gold certification in France. The second album, Tout le bonheur du monde (All the happiness in the world), was released in 2016 and was certified 2× platinum. The group released its third album in 2017, Forever United. After becoming Kids United Nouvelle Génération, it released its fourth album in 2018 Au bout de nos rêves (At the end of our dreams), and its fifth album in 2019, L'hymne de la vie (The hymn of life). The group remains active and has achieved great success within Francophonic countries.

U-report

U-Report is a free SMS social monitoring tool and real-time information system for community participation, designed to strengthen community-led development, citizen engagement, and positive change. SMS polls and alerts are sent out to U-reporters and real-time response information is collected. Results and ideas are shared back with the community. Issues polled include among others health, education, water, sanitation and hygiene, youth unemployment, HIV/ AIDS, disease outbreaks; social welfare sectors. The initiative is currently operational in 68 countries and covers more than 11 million people.

Rugby League World Cup 2021

On 19 June 2019, the 2021 Rugby League World Cup (England) announced that UNICEF would become the official tournament charity. The announcement was made at Mansion House, London as part of a launch event for the Rugby League World Cup legacy program called 'Inspired by RLWC2021'. The partnership aims to use the power of sport to raise awareness and funds for UNICEF's work protecting children in danger around the world.

In addition to the general promotion of the charity at matches and events, the 2021 Rugby League World Cup Chief Executive has also stated that there will be an officially designated "UNICEF" game at some point during the Men's World Cup.

Celebrity ambassadors

UNICEF Ambassadors are leaders in the entertainment industry, representing the fields of film, television, music, sports and beyond. They help raise awareness of the needs of children, and use their talent and status to fundraise, advocate, and educate on behalf of UNICEF.

Facilities

UNICEF World Warehouse

The old UNICEF World Warehouse is a large facility in Denmark, which hosts UNICEF deliverable goods as well as co-hosts emergency goods for United Nations High Commissioner for Refugees (UNHCR) and the International Federation of Red Cross and Red Crescent Societies (IFRC). Until 2012 the facility was a 25,000m² warehouse at Marmormolen in Copenhagen. With construction of a 45,000m² UN City that is to house all UN activities in Copenhagen under one roof, the warehouse service has been relocated to outer parts of the Freeport of Copenhagen. The facility houses the UNICEF Supply Division which manages strategic hubs in Dubai, Douala, and Colón.

The warehouse contains a variety of items, such as food supplements, water purification tablets, dietary and vitamin supplements, and the "School in a box" (pictured right).

UNICEF Innocenti Research Centre

The UNICEF Innocenti Research Centre was established in 1988. It is based at the Ospedale degli Innocenti historic building in Florence, Italy.

The centre was created to strengthen UNICEF's research capability and to support its advocacy for children worldwide. It is the research arm of UNICEF, and is part of the Office of Research. The Office of Research has as its prime objectives to improve international understanding of issues relating to children's rights, to promote economic policies that advance the cause of children, and to help facilitate the full implementation of the United Nations Convention on the Rights of the Child in 190 countries and territories.

UNICEF Innocenti develops its research agenda in consultation with other parts of UNICEF and with external stakeholders.

The program reaffirms the centre's academic freedom and the focus of IRC's research on knowledge gaps, emerging questions and sensitive issues which are relevant to the realization of children's rights, in developing and industrialized countries. It capitalizes on IRC's role as an interface between UNICEF field experience, international experts, research networks and policy makers and is designed to strengthen the centre's institutional collaboration with regional academic and policy institutions, pursuing the following goals:

• Generation and communication of strategic and influential knowledge on issues affecting children and the realization of their rights;
• Knowledge exchange and brokering;
• Support to UNICEF's advocacy, policy's and program development in support of the Millennium Agenda;
• Securing and strengthening the centre's institutional and financial basis.

Three interrelated strategies guide the achievement of these goals:

• Evidence-based analysis drawing on quantitative and qualitative information, the application of appropriate methodologies, and the development of recommendations to assess and inform advocacy and policy action.
• Enhanced partnerships with research and policy institutions and development actors, globally and at regional level, in developing and industrialized countries.
• Communication and leveraging of research findings and recommendations to support policy development and advocacy initiatives through strategic dissemination of studies and contribution to relevant events and fora.

Position on ethical themes

UNICEF's programmatic objectives include the promotion of safe abortions and education in family planning and in the use of contraception. To this end, it is one of the co-sponsors of the Special Programme on Human Reproduction.

In a joint declaration of 2011, UNICEF argued the need to combat the spread of selective abortion, through plans that favored, inter alia, the use of safe abortion services and family planning programs in order to decrease the use of abortion.

In 2013, together with WHO, it published an integrated plan of guidelines for the prevention of infant mortality caused by pneumonia and diarrhea, including, among the recommended strategies for promoting the health of women and children, access to safe abortion.

UNICEF has adopted the ABC strategy ("abstinence, be faithful and consistent condom use") promoted in various international AIDS prevention interventions. The strategy was later updated as the "ABC to Z model", to include Delaying and Voluntary Counselling & Testing.

In 1996, the Vatican withdrew its symbolic contribution to UNICEF on the occasion of the publication by UNICEF of a manual on emergency operations for refugee populations which supported the spread of emergency contraceptive practices.

Despite this, on several occasions, senior UNICEF officials have denied that the organization promoted abortion or family planning methods.

UNICEF also supports the adoption by states of laws that guarantee LGBT couples and their children the legal recognition of their status, as these rules would help ensure the best interests of children.

Controversies

Adoption program

UNICEF has a policy preferring orphanages only be used as temporary accommodation for children when there is no alternative. UNICEF has historically opposed the creation of large-scale, permanent orphanages for children, preferring instead to find children places in their (extended) families and communities, wherever possible. This has led UNICEF to be skeptical of international adoption efforts as a solution to child care problems in developing countries; UNICEF has preferred to see children cared for in their birth countries rather than be adopted by foreign parents.

A 2013 article in U.S. News & World Report magazine reported that UNICEF conditions large cash payments to developing countries upon the adoption of UNICEF's recommendations for the welfare of orphaned children, and asserted that "[t]oo often, UNICEF’s intervention leads to a cessation of international adoptions until all of its recommendations are in place".

Child mortality

One concern is that the child mortality rate has not decreased in some areas as rapidly as had been planned, especially in Sub-Saharan Africa, where in 2013 "the region still has the highest child mortality rate: 92 deaths per 1000 live births", and that "Globally, nearly half of under-five deaths are attributable to undernutrition."

In 2005, Richard Horton, editor-in-chief of The Lancet, editorialized that "over 60% of these deaths were and remain preventable" and that the coverage levels for these interventions are "appallingly low in the 42 countries that account for 90% of child deaths".

A $27 million UNICEF program in West Africa in 2001–2005 which was meant to decrease child deaths from disease has been deemed a failure, according to a study that found higher survival rates of children in some regions that were not included in that program.

Wendy McElroy has argued that UNICEF's focus on rights rather than safety and survival is idealistic, and that by focusing on politicized children's rights instead of mere child survival, UNICEF has contributed indirectly to the child mortality crisis.

Mismanagement and abuse of funding

In 1995, in what was called "the worst scandal in its history", UNICEF disclosed that 24 employees in its Kenya office stole or squandered $10-million; this fraud consumed more than a quarter of the UNICEF's $37-million two-year budget for Kenya.

In Germany, in the late 2000s, UNICEF was accused of mismanagement, abuse and waste of funds. This has resulted in 5,000 of UNICEF regular donors abandoning their support from the charity, and politicians and public figures, including Angela Merkel, demanding explanations, and the chairwoman of UNICEF Germany resigning in 2008.

In 2012, UNICEF confirmed fraud in a Pakistan school rehabilitation project, where an estimated US$4 million was lost when funds were misappropriated.

NSA surveillance

Documents released by Edward Snowden in December 2013 showed that UNICEF was among the surveillance targets of British and American intelligence agencies.

Sexual assault

Press reports in 2020 disclosed that women in the Democratic Republic of Congo accused foreign aid workers, including UNICEF workers, of sexually assaulting them. The World Health Organization described the alleged actions as reprehensible and a UNICEF spokesperson acknowledged that such sexual assault cases are underreported in the region. Prior to this, in 2018, UNICEF was hit by a wave of sexual misconduct accusations; in 2018, deputy director Justin Forsyth resigned from UNICEF following allegations that he behaved inappropriately toward female staff members.

Child sexual abuse

In 1988, Jozef Verbeeck, director of UNICEF's Belgium committee, was convicted for offences relating to his knowledge of an international child sex ring operating out of a UNICEF office in Brussels. The group was coordinated by Michel Felu, a UNICEF employee who installed a photo lab in the cellar of the office to develop pictures of children engaged in obscene acts. Over a thousand photographs were seized by Belgian police, along with a mailing list of over 400 names in 15 European countries that originated on a UNICEF computer.

UNICEF has also admitted to shortcomings in its humanitarian support of children who said that they were raped and sexually abused by French peacekeepers in Central African Republic.

Peter Newell, a convicted child sex offender, has worked closely with UNICEF: he managed a charity that received hundreds of thousand of pounds from the NSPCC, Barnardo's, Save the Children and UNICEF; and cowrote a manual on children's rights called Implementation Handbook for the Convention on the Rights of the Child for Unicef, which was published by UNICEF.

Andrew MacLeod, the former chief of operations at the UN's Emergency Co-ordination Center, had accused UNICEF of failure to take action to prevent abuses; he stated "There are tens of thousands of aid workers around the world with pedophile tendencies, but if you wear a UNICEF T-shirt, nobody will ask what you're up to."

Funding of UK food charities

In December 2020, UNICEF made funding available to feed children in the UK for the first time as part of its Food Power for Generation COVID initiative. UNICEF pledged £25,000 to School Food Matters, a south London charity, to help feed children over the Christmas holidays. A partnership of Devon charities had also been given £24,000 to help feed 120 families over the winter of 2020. UNICEF said it was helping children in the UK because of an increase in food poverty in Britain, caused by the COVID-19 pandemic. It estimates there are children going hungry in a fifth of households. Anna Kettley, from UNICEF said "We are one of the richest countries in the world and we should not have to be relying on food banks or food aid." Labour MP Zarah Sultana in the House of Commons said, "For the first time ever, UNICEF, the UN agency responsible for providing humanitarian aid to children, is having to feed working-class kids in the UK but while children go hungry, a wealthy few enjoy obscene riches." In response, Jacob Rees-Mogg, Tory MP and Leader of the House of Commons said, "I think it is a real scandal that UNICEF should be playing politics in this way when it is meant to be looking after people in the poorest, the most deprived, countries of the world where people are starving, where there are famines and where there are civil wars, and they make cheap political points of this kind, giving, I think, 25,000 to one council. It is a political stunt of the lowest order. UNICEF should be ashamed of itself." Chris Forster, from Transforming Plymouth Together, one of the Devon charities to benefit from UNICEF donations, said, "We had one family as part of the deliveries last week literally in tears with gratitude because their cupboard was bare." Scottish National Party MP, Tommy Sheppard said, "It is astonishing that these comments are coming from the same government that had to be publicly shamed into following Scotland's lead and providing free school meals for children over the holidays." LBC reported that the UN humanitarian aid agency are providing over £700,000 to feed hungry children in the UK.

"Digital Age Assurance Tools and Children's Rights Online across the Globe" report

In 2021, UNICEF published a report called "Digital Age Assurance Tools and Children's Rights Online across the Globe". The paper, focusing on human rights and digital tools, generated controversy after misleading claims and headlines about the report were spread online, originating from a story by the conservative Center for Family and Human Rights. The fact-checking website Snopes rated the claim that the "report said pornography is not always harmful to children and blocking children from watching pornography online violates their rights" as false. UNICEF pulled down the report, citing misrepresentation of one of its portions.

Links

• Official UNICEF website
• UNICEF 2018 Annual Report, downloadable in several languages
• United Nations Rule of Law: The United Nations Children's Fund, on the rule of law work conducted by the United Nations Children Fund.
• (EN) UNICEF, Office of Research-Innocenti, Florence
• UNICEF on Nobelprize.org including the Nobel Lecture, 11 December 1965, UNICEF: Achievement and Challenge