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V-J Day in Times Square

1945 photograph by Alfred Eisenstaedt

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  • 5 chapters

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Through Copyright and Consent

Eisenstaedt was photographing a spontaneous event that occurred in Times Square during keen public anticipation of the announcement of the end of the war with Japan (that would be made by U.S. President Harry S. Truman at seven o'clock). Eisenstaedt said that he did not have an opportunity to get the names and details, because he was photographing rapidly changing events during the celebrations. The photograph does not clearly show the face of either person involved, and numerous people have claimed to be the subjects. The photograph was shot just south of 45th Street looking north from a location where Broadway and Seventh Avenue converge. Donald W. Olson and his investigative team estimate that the photograph was taken at 5:51 p.m. ET. In their history pages, Life has noted that the Eisenstaedt photograph was taken with a Leica IIIa camera.

Accounts by Alfred Eisenstaedt

In two books he wrote decades apart, Alfred Eisenstaedt gave two slightly different accounts of taking the photograph and of its nature.

From Eisenstaedt on Eisenstaedt:

In Times Square on V.J. Day I saw a sailor running along the street grabbing any and every girl in sight. Whether she was a grandmother, stout, thin, old, didn't make a difference. I was running ahead of him with my Leica looking back over my shoulder but none of the pictures that were possible pleased me. Then suddenly, in a flash, I saw something white being grabbed. I turned around and clicked the moment the sailor kissed the nurse. If she had been dressed in a dark dress I would never have taken the picture. If the sailor had worn a white uniform, the same. I took exactly four pictures. It was done within a few seconds. Only one is right, on account of the balance. In the others the emphasis is wrong—the sailor on the left side is either too small or too tall. People tell me that when I am in heaven they will remember this picture.

From The Eye of Eisenstaedt:

I was walking through the crowds on V-J Day, looking for pictures. I noticed a sailor coming my way. He was grabbing every female he could find and kissing them all—young girls and old ladies alike. Then I noticed the nurse, standing in that enormous crowd. I focused on her, and just as I'd hoped, the sailor came along, grabbed the nurse, and bent down to kiss her. Now if this girl hadn't been a nurse, if she'd been dressed in dark clothes, I wouldn't have had a picture. The contrast between her white dress and the sailor's dark uniform gives the photograph its extra impact.

His photograph became a cultural icon overnight and, by establishing his copyright, Eisenstaedt carefully controlled the rights to it, only allowing a limited number of reproductions that determined how it could be used.

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