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Conceptual blending

Theory of cognition

  • 7 min read
  • 5 chapters

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History

The development of this theory began in 1993 and a representative early formulation is found in the online article "Conceptual Integration and Formal Expression". Turner and Fauconnier cite Arthur Koestler's 1964 book The Act of Creation as an early forerunner of conceptual blending: Koestler had identified a common pattern in creative achievements in the arts, sciences and humor that he had termed "bisociation of matrices." A newer version of blending theory, with somewhat different terminology, was presented in Turner and Fauconnier's 2002 book, The Way We Think. Conceptual blending, in the Fauconnier and Turner formulation, is one of the theoretical tools used in George Lakoff and Rafael Núñez's Where Mathematics Comes From, in which the authors assert that "understanding mathematics requires the mastering of extensive networks of metaphorical blends."

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