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Daily Mail

British tabloid newspaper

  • 49 min read
  • 11 chapters

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Through Plagiarism, Conservative Party (UK) and Imperialism

The paper is owned by the Daily Mail and General Trust. Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor. Ted Verity succeeded Geordie Greig as editor in November 2021.

A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds among the major British dailies. Uniquely for a British daily newspaper, women make up the majority (52–55%) of its readership. It had an average daily circulation of 1.13 million copies in February 2020. Between April 2019 and March 2020 it had an average daily readership of approximately 2.18 million, of whom approximately 1.41 million were in the ABC1 demographic and 0.77 million in the C2DE demographic. Its website had more than 218 million unique visitors per month in 2020.

The Daily Mail has won several awards, including receiving the National Newspaper of the Year award from The Press Awards nine times since 1994 (as of 2020). The Society of Editors selected it as the 'Daily Newspaper of the Year' for 2020. The Daily Mail has been criticised for its unreliability, its printing of sensationalist and inaccurate scare stories about science and medical research, and for instances of plagiarism and copyright infringement. In February 2017, the English Wikipedia banned the use of the Daily Mail as a reliable source.

Overview

The Mail was originally a broadsheet but switched to a compact format on 3 May 1971, the 75th anniversary of its founding. On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company.

The publisher of the Mail, the Daily Mail and General Trust (DMGT), is listed on the London Stock Exchange.

Circulation figures according to the Audit Bureau of Circulations in February 2020 show gross daily sales of 1,134,184 for the Daily Mail. According to a December 2004 survey, 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats. The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained. He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance. In November 2021, Ted Verity began a new seven-day role as editor of Mail newspapers, with responsibility for the Daily Mail, The Mail on Sunday and You magazine.

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