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Disney Renaissance

Period of Disney animated films, 1989–1999

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The Great Mouse Detective (1986), Oliver & Company (1988) and Fantasia 2000 (1999) are also often included, the first two being precursors of the period and the last being the final animated feature film to follow the same artistic pattern as classic Disney films.

The films were mostly musical adaptations of well-known stories, similar to ones produced by Walt Disney from the 1930s to 1960s. They saw great success at the domestic and foreign box office, earning much greater profits.

Background (pre-1989)

After the deaths of Walt and Roy O. Disney (in 1966 and 1971, respectively), Walt Disney Productions was left in the hands of Donn Tatum, Card Walker, and Walt's son-in-law, Ron Miller. Under their supervision, creative leadership over feature animated films largely fell to Wolfgang Reitherman.

While certain films, such as The Rescuers (1977), were commercially and critically successful, most of the films released in the two decades after the death of the Disney brothers did not perform as well as the studio's previous work. Reitherman was determined to produce only family-friendly material certain to turn a profit, so he softened Disney villains so that they were more comical or pitiful than scary. During production of The Fox and the Hound (1981), long-time animator Don Bluth left Disney's animation department to start his own rival studio, Don Bluth Productions, taking 11 of Disney's 65 animators with him. Production on The Fox and the Hound was delayed by six months. Don Bluth Productions produced The Secret of NIMH (1982), whose story was rejected by Disney as too dark, and the company became Disney's main competitor in the animation industry during the 1980s and early 1990s.

Disney made organizational changes in the mid-1980s after narrowly escaping a takeover attempt by businessman and financier Saul Steinberg. Following the success of the animated short film Mickey's Christmas Carol (1983), which brought classic Disney characters back to theatrical animation, Michael Eisner, formerly of Paramount Pictures, became CEO in 1984, and he was joined by his Paramount associate Jeffrey Katzenberg as studio chairman, while Frank Wells, formerly of Warner Bros. Pictures, became president. In 1985, Peter Schneider was hired as president of Disney's feature animation department, which was soon to be rebranded as Walt Disney Feature Animation.

On February 1, 1985, to make room for live action filmmaking, the animation department was moved from the main Disney lot in Burbank to a supposedly temporary location in various hangars, warehouses, and trailers about 2 miles (3.2 km) east in nearby Glendale, where it would remain for the next ten years. Most of the Disney Renaissance films were produced there, in the former Grand Central Airport, then known as the Grand Central Business Centre.

The box office failure of The Black Cauldron (1985) put the future of the animation department in jeopardy. Going against a 30-year studio policy, the company founded a television animation division (now Disney Television Animation), which produced such shows as DuckTales. Roy E. Disney, who resigned from the company in 1984, persuaded Eisner to let him return and supervise the animation department in the hopes of improving its fortunes.

1986–1988: The Great Mouse Detective, Disney vs. Don Bluth, Hayao Miyazaki's influence, and Oliver & Company

Disney released The Great Mouse Detective (1986) a few months before Don Bluth released An American Tail (1986). An American Tail outperformed The Great Mouse Detective and became the highest-grossing animated film to that date. Still, The Great Mouse Detective's critical and commercial success instilled executive confidence in Disney's animation department. In 1988, Disney released Oliver & Company on the same day as The Land Before Time. While the latter broke An American Tail's record for highest-grossing animated film worldwide, Oliver & Company outgrossed it in the United States, launching an era of increased theatrical turnout for Disney.

In the 1980s, Disney collaborated with filmmaker Steven Spielberg, the producer of An American Tail and The Land Before Time and a long-time animation fan, to produce Who Framed Roger Rabbit (1988), a live-action/animation hybrid that featured animated characters of the 1930s and 1940s from many studios. The film was a critical and commercial success: it was the summer's biggest hit, won three Academy Awards and a Special Achievement Academy Award, and renewed interest in theatrical animated cartoons. Spielberg also helped Disney produce three Roger Rabbit shorts. Disney moved to first place in box-office receipts by 1988.

The Disney Renaissance was prompted by competition with Don Bluth's animated productions, along with the evolution of overseas animation, most notably the Studio Ghibli anime productions from Japanese animator Hayao Miyazaki. Miyazaki's adaptation of the Lupin the Third comics created by Monkey Punch, The Castle of Cagliostro (1979), influenced the climax of The Great Mouse Detective, which in turn paved the way for the Disney Renaissance. The two-minute climax scene used computer-generated imagery (CGI), making it the first Disney film to extensively use computer animation, a fact that Disney used to promote the film during marketing. Glen Keane, a leading animator for Disney films, has also credited Miyazaki's work as a "huge influence" on Disney's animated films.

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