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Earworm

Music or saying that sticks in the mind

  • 9 min read
  • 7 chapters

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Through Adolf Hitler, Virus and Satire

The word earworm is a calque from the German Ohrwurm. The earliest known English usage is in Desmond Bagley's 1978 novel Flyaway, where the author points out the German origin of his word.

Researchers who have studied and written about the phenomenon include Theodor Reik, Sean Bennett, Oliver Sacks, Daniel Levitin, James Kellaris, Philip Beaman, Vicky Williamson, Diana Deutsch, and, in a more theoretical perspective, Peter Szendy, along with many more. The phenomenon is distinct from palinacousis, a rare medical condition caused by damage to the temporal lobe of the brain that results in auditory hallucinations.

Incidence and causes

Researcher Vicky Williamson at Goldsmiths, University of London, found in an uncontrolled study that earworms correlated with music exposure, but could also be triggered by experiences that trigger the memory of a song (involuntary memory) such as seeing a word that reminds one of the song, hearing a few notes from the song, or feeling an emotion one associates with the song. The list of songs collected in the study showed no particular pattern, other than popularity.

According to research by James Kellaris, 98% of individuals experience earworms. Women and men experience the phenomenon equally often, but earworms tend to last longer for women and irritate them more. Kellaris produced statistics suggesting that songs with lyrics may account for 73.7% of earworms, whereas instrumental music may cause only 7.7%.

In 2010, published data in the British Journal of Psychology directly addressed the subject, and its results support earlier claims that earworms are usually 15 to 30 seconds in length and are more common in those with an interest in music. Earworms can occur with either 'positive' or 'negative' music. Positive music in this case is music that sounds happy or calm. Negative music is the opposite, where the music sounds angry or sad.

Earworms are not related only to music with lyrics; in a research experiment conducted by Ella Moeck and her colleagues in an attempt to find out if the positive or negative feeling of a piece of music affected earworms caused by that piece, they used only instrumental music. Her experiment determined that all participants experienced a similar quantity of earworms, regardless of the emotional valence, although the quality of the earworm did vary. The earworms born from the negatively valenced music brought about more distress and occurred less frequently than those produced by positively valenced music.

According to the Harvard Medical School earworms can sometimes occur with obsessive-compulsive disorder, psychotic syndromes, migraine headaches, unusual forms of epilepsy, or a condition known as palinacousis — when a person continues to hear a sound long after it has disappeared. Persistent earworms (lasting more than 24 hours) may be caused by many different illnesses, such as stroke or cancer metastasizing to the brain.

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