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Environmental impact of fashion

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ACES | Katie Nichols Center pivot irrigation in a cotton field during bloom in a period of intense heat.
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Through Clothing, Pollution and Landfill

The rapid growth of the fashion industry has led to around 100 billion items of clothing being consumed annually, with about 85% of clothes consumed in United States being sent to landfill. Recent research suggests that despite constituting a small fraction of total apparel volume, methane emissions from animal-based fibres (such as wool and leather) comprise a disproportionately large share of the fashion industry's greenhouse gas footprint. Indeed, one study estimates that, although wool and leather account for just 3–5% of global fashion production, they could be responsible for 70–80% of its methane emissions over 20 years.

Less than one percent of clothing is recycled to make new clothes. In the late 2010s it emitted 2% of world total greenhouse gases, and contributed to climate change through energy-intensive production. The production and distribution of the crops, fibers, and garments used in fashion all contribute to differing forms of environmental pollution, including water, air, and soil degradation. The textile industry is the second greatest polluter of local freshwater in the world, and is culpable for roughly one-fifth of all industrial water pollution. Some of the main factors that contribute to this industrially caused pollution are the vast overproduction of fashion items, the use of synthetic fibers, the agriculture pollution of fashion crops, and the proliferation of microfibers across global water sources.

Efforts have been made by some retailers and consumers to promote sustainable fashion practices, such as reducing waste, improving energy and water efficiency, and using primarily eco-friendly materials. Counter movements, such as slow fashion, have also developed as a response to the growth of the industry.

Elizabeth L. Cline's 2012 book Overdressed: The Shockingly High Cost of Cheap Fashion was one of the first investigations into the human and environmental toll of fashion. The practice has also come under criticism for contributing to poor working conditions in developing countries.

Fast fashion is defined as "an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers."

While traditional fashion processes usually take about 6 months to design, manufacture, and market products, fast fashion completes these processes in several weeks, allowing the quickly changing demands of consumers to be met. Fast fashion has been enabled by global supply chains, low-cost manufacturing and just-in-time inventory systems that enable retailers to produce and distribute clothing at a scale never before seen.

The amount of new garments bought by Americans has tripled since the 1960s. Globalization has encouraged the rapid growth of the fast fashion industry. Global retail sales of apparel in 2019 reached 1.9 trillion U.S dollars, a new high – this number is expected to double to three trillion U.S. dollars by the year 2030. The world consumes more than 80 billion items of clothing annually, a figure that is still increasing owing to the acceleration of fashion cycles and consumer demand for inexpensive yet fashionable garments.

Impact on waste and overconsumption

The cheaper prices of fast fashion typically lead to impulse purchases, resulting in a higher return rate; many of such returns are then discarded by the companies.

In 2022, fast fashion packaging was accountable for 40% of plastic waste. A recent survey found that nearly 10% of the microplastics found in the ocean occur from textile waste and discarded fashion clothing which may raise concerns going forward.

Fast fashion has led to increased dumping in Ghana, where about 40% of the second hand clothing delivered there from other countries cannot be sold or reused, and is collected by waste management services, burned or dumped in landfill.

In 2018, approximately 85% of the clothing Americans consumed, nearly 3.8 billion pounds annually, was sent to landfills as solid waste, amounting to nearly 80 pounds per American per year.

In 2018, H&M's design team began implementing 3D design, 3D sampling and digital prototyping to help cut waste. Artificial intelligence can be used to produce small garment runs for specific stores.

In contrast to modern overconsumption, fast fashion traces its roots to World War II austerity, where high design was merged with utilitarian materials. The business model of fast fashion is based on consumers' desire for new clothing to wear. In order to fulfill consumers' demand, fast fashion brands provide affordable prices and a wide range of clothing that reflects the latest trends. This ends up persuading consumers to buy more items which leads to the issue of overconsumption. Dana Thomas, author of Fashionopolis, stated that Americans spent 340 billion dollars on clothing in 2012, the year before the Rana Plaza collapse.

Planned obsolescence, which is dominant in fashion marketing where trends change often, plays a key role in overconsumption.

Fast fashion retailers sell clothing that is expected to be disposed of after being worn only a few times.

Low-quality goods make overconsumption more severe since those products have a shorter life span and need to be replaced much more often.

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