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Overconsumption

Resource use exceeding carrying capacity

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Manifestation «anti Shein» à Grenoble en novembre 2025
Jean-Paul Corlin · CC0

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Through Consumer, Goods and services and Microeconomics

Defining the amount of a natural resource required to be consumed for it to count as "overconsumption" is challenging because defining a sustainable capacity of the system requires accounting for many variables. A system's total capacity occurs at regional and worldwide levels, which means that specific regions may have higher consumption levels of certain resources than others due to greater resources without overconsuming a resource. A long-term pattern of overconsumption in any region or ecological system can cause a reduction in natural resources, often resulting in environmental degradation. However, this is only when applying the word to environmental impacts. When used in an economic sense, this point is defined as when the marginal cost of a consumer is equal to their marginal utility. Gossen's law of diminishing utility states that at this point, the consumer realizes the cost of consuming/purchasing another item/good is not worth the amount of utility (also known as happiness or satisfaction from the good) they had received, and therefore is not conducive to the consumer's wellbeing.

When used in the environmental sense, the discussion of overconsumption often parallels population size, growth, and human development: more people demanding a higher quality of living requires greater extraction of resources, which causes subsequent environmental degradation, such as climate change and biodiversity loss. Currently, the inhabitants of high-wealth, "developed" nations consume resources at a rate almost 32 times greater than those of the developing world, making up most of the human population (7.9 billion people). However, the developing world is a growing consumer market. These nations are quickly gaining more purchasing power. The Global South, which includes cities in Asia, America, and Africa, is expected to account for 56% of consumption growth by 2030, meaning that if current trends continue, relative consumption rates will shift more into these developing countries, whereas developed countries would start to plateau. Sustainable Development Goal 12, "responsible consumption and production", is the main international policy tool with goals to abate the impact of overconsumption.

Causes

Economic growth

Economic growth is sometimes seen as a driver for overconsumption due to a growing economy requiring compounding amounts of resource input to sustain the growth. China is an example where this phenomenon has been observed readily. China's GDP increased massively from 1978, and energy consumption has increased by 6-fold. By 1983, China's consumption surpassed the biocapacity of their natural resources, leading to overconsumption. In the last 30–40 years, China has seen significant increases in its pollution, land degradation, and non-renewable resource depletion, which aligns with its considerable economic growth. It is unknown if other rapidly developing nations will see similar trends in resource overconsumption.

The Worldwatch Institute said China and India, with their booming economies, along with the United States, are the three planetary forces that are shaping the global biosphere. The State of the World 2005 report said the two countries' high economic growth exposed the reality of severe pollution. The report states that

The world's ecological capacity is simply insufficient to satisfy the ambitions of China, India, Japan, Europe, and the United States as well as the aspirations of the rest of the world in a sustainable way.

In 2019, a warning on the climate crisis signed by 11,000 scientists from over 150 nations said economic growth is the driving force behind the "excessive extraction of materials and overexploitation of ecosystems" and that this "must be quickly curtailed to maintain long-term sustainability of the biosphere". Also in 2019, the Global Assessment Report on Biodiversity and Ecosystem Services published by the United Nations' Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services, which found that up to one million species of plants and animals are at risk of extinction from human activity, asserted that

A key element of more sustainable future policies is the evolution of global financial and economic systems to build a global sustainable economy, steering away from the current limited paradigm of economic growth.

In addition, globalization has amplified resource overuse as developing economies serve as manufacturing hubs for wealthier nations. This results in an "outsourcing" of pollution and resource depletion, with developed countries benefiting from consumption while production-related ecological damage accumulates elsewhere.

Philip Cafaro, professor of philosophy at the School of Global Environmental Sustainability at Colorado State University, wrote in 2022 that a scientific consensus has emerged which demonstrates that humanity is on the precipice of unleashing a major extinction event, and that a major driver of this is a "rapidly growing human economy".

While often seen as a solution, technology can paradoxically contribute to increased resource use. The Jevons Paradox suggests that improvements in energy efficiency lead to greater overall consumption rather than reduced demand. For example, while China has invested heavily in renewable energy, overall energy demand continues to rise due to economic expansion, offsetting sustainability gains. Furthermore, culturally, economic growth has fostered materialism and consumerism as indicators of success, further exacerbating overconsumption. Advertising, planned obsolescence, and fast economic cycles create a continuous push for higher consumption, making it challenging to curb unsustainable resource use.

Thus, while economic growth is often seen as a marker of progress, it comes at a significant environmental cost. Without structural changes in global monetary policies, consumer behavior, and production models, overconsumption will likely continue accelerating alongside economic expansion.

Consumerism

Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. There is a spectrum of goods and services that the world population constantly consumes. These range from food and beverage, clothing and footwear, housing, energy, technology, transportation, education, health and personal care, financial services, and other utilities. Consumerism likewise refers to a preoccupation with purchasing goods that are not necessary for personal or family survival, and a value system that makes this preoccupation an important component of individual and social evaluation. When the resources required to produce these goods and services are depleted beyond a reasonable level, it can be considered to be overconsumption.

Third World countries, here referred to as "developing countries", have certain general characteristics, such as relatively low per capita economic structures, occupational concentrations in agriculture and animal husbandry, high levels of urbanization, high population growth rates, and low levels of education. Despite the diversity of the socio-cultural environment of consumers in developing countries, they face similar economic problems. The socio-economic environment is transitional, with self-sufficient consumers at one end and urban elites with purchasing power who can enjoy a Western lifestyle at the other.

Because developing nations are rising quickly into the consumer class, the trends happening in these nations are of special interest. One prominent example is China's economic reforms in the late 1970s, in which the previously economically isolated state opened to foreign investment. Some argue that this economic revolution's outcome was most significantly influenced by foreign consumer economies, while others focus on China's internal market developments. Regardless, there has been much interest placed upon China's economic, political, and social shift towards consumerism.

According to the World Bank, the highest shares of consumption, regardless of income lie in food, beverage, clothing, and footwear. As of 2015, the top five consumer markets in the world were the United States, Japan, Germany, China, and France.

Planned and perceived obsolescence is an important factor that explains why some overconsumption of consumer products exists. This factor of the production revolves around designing products with the intent to be discarded after a short period of time. Perceived obsolescence is prevalent within the fashion and technology industries. Through this technique, products are made obsolete and replaced on a semi-regular basis. Frequent new launches of technology or fashion lines can be seen as a form of marketing-induced perceived obsolescence. Products designed to break after a certain period of time or use would be considered to be planned obsolescence. The dark side of this vicious cycle is that we have no choice but to keep replacing certain products, which results in a huge amount of waste, known as e-waste.

Affluence

According to a 2020 paper written by a team of scientists titled "Scientists' warning on affluence", the entrenchment of "capitalist, growth-driven economic systems" since World War II gave rise to increasing affluence along with "enormous increases in inequality, financial instability, resource consumption and environmental pressures on vital earth support systems". And the world's wealthiest citizens, referred to as "super-affluent consumers . . . which overlap with powerful fractions of the capitalist class," are the most responsible for environmental impacts through their consumption patterns worldwide.

Any sustainable social and environmental pathways must include transcending paradigms fixated on economic growth and also reducing, not simply "greening", the overconsumption of the super-affluent, the authors contend, and propose adopting either reformist policies which can be implemented within a capitalist framework such as wealth redistribution through taxation (in particular eco-taxes), green investments, basic income guarantees and reduced work hours to accomplish this, or looking to more radical approaches associated with degrowth, eco-socialism and eco-anarchism, which would "entail a shift beyond capitalism and/or current centralised states."

In other words, the concentration of wealth allows the affluent to shape policies that maintain consumption-driven economies, limiting systemic change. A 2020 Oxfam-SEI report found that the top 10% of earners contribute over half of global carbon emissions, while the wealthiest 1% emit more than double the poorest 50% combined. While green technologies offer solutions, the Jevons Paradox suggests efficiency gains often lead to increased overall consumption rather than reductions. Thus, tackling affluence-driven overconsumption requires progressive taxation on high-carbon activities, curbing luxury emissions, and shifting economic priorities from GDP growth to sustainability. Without intervention, extreme resource use by the wealthiest will continue to undermine global sustainability efforts.

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