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Slow movement (culture)

Social movement

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Through Rome, Paris and Ageing

It was an offshoot of the slow food movement, which began in 1986 as a protest led by Carlo Petrini against the opening of a McDonald's restaurant in Rome's Piazza di Spagna.

The key ideas of the slow movement include prioritizing quality over quantity, savoring the present moment, and fostering connections with people and the environment. It encourages a more intentional approach to daily activities, promoting sustainable practices and mindfulness. The movement spans various domains such as food, cities, education, fashion, and more, advocating for a balanced and holistic lifestyle that resists the fast-paced demands of modern society.

Initiatives linked to this movement include the Cittaslow organization to promote slowness in cities, most notably Rome, Naples, and Paris. Car-free days and banning Vespas to reduce urban noise are a few initiatives.

Origins

The slow movement is a cultural movement which advocates slowing down the pace of human life. It emerged from the slow food movement, and Carlo Petrini's 1986 protest against the opening of a McDonald's restaurant in the Piazza di Spagna, Rome.

Geir Berthelsen's The World Institute of Slowness presented a vision in 1999 for a "slow planet".

In Carl Honoré's 2004 book, In Praise of Slow, he describes the slow movement as:

"a cultural revolution against the notion that faster is always better. The Slow philosophy is not about doing everything at a snail's pace. It's about seeking to do everything at the right speed. Savoring the hours and minutes rather than just counting them. Doing everything as well as possible, instead of as fast as possible. It's about quality over quantity in everything from work to food to parenting."

Norwegian professor Guttorm Fløistad summarises the philosophy, stating:

"The only thing for certain is that everything changes. The rate of change increases. If you want to hang on, you better speed up. That is the message of today. It could however be useful to remind everyone that our basic needs never change. The need to be seen and appreciated! It is the need to belong. The need for nearness and care, and for a little love! This is given only through slowness in human relations. In order to master changes, we have to recover slowness, reflection and togetherness. There we will find real renewal."

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