Gothic fashion

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One female role model is Theda Bara, the 1910s femme fatale known for her dark eyeshadow. Siouxsie Sioux was particularly influential on the dress style of the gothic rock scene; Paul Morley of NME described Siouxsie and the Banshees' 1980 gig at Futurama: "[Siouxsie was] modeling her newest outfit, the one that will influence how all the girls dress over the next few months. About half the girls at Leeds had used Sioux as a basis for their appearance, hair to ankle." Robert Smith, Musidora, Bela Lugosi, Bettie Page, Winona Ryder, Vampira, Morticia Addams, Nico, Rozz Williams, David Bowie, Lux Interior, Dave Vanian, are also style icons. The 1980s established designers such as Drew Bernstein of Lip Service, while the 1990s saw a surge of US-based gothic fashion designers, many of whom continue to evolve the style through the current day. Style magazines such as Gothic Beauty have given repeat features to a select few gothic fashion designers who began their labels in the 1990s, such as Kambriel, Rose Mortem, and Tyler Ondine of Heavy Red. Influential goth models include Wednesday Mourning and Lady Amaranth.

Music

During the emergence of the goth subculture in 1980s London, many genres of music played a large role in establishing the fashion trends - fashion spelled out the music an individual would listen to. Because of its origins, the major music inspirations during the early emergence of the goth subculture were similarly English bands. Some bands who have influenced gothic fashion over the years include bands like Bauhaus, the Cure, Sisters of Mercy and Siouxsie and the Banshees. The Batcave was a nightclub in London, between 1982 and 1986, that hosted live music and paid homage to all things goth. The interior, as described by Kelly Rankin, included cobwebbed ceilings and a real coffin at the entrance. She says that "The Batcave became iconic because it aided the progression of this movement." Music historian David Cavanagh stated early goth bands "favoured a Lily Munster look in the hairstyles, clothes and make-up".

Variations

Deathrock

Deathrock fashion, much like goth music, is closely related to goth fashion. The influences of the style come from a blend of glam rock, punk rock, gothic horror literature, and undead characters of classic horror films. The aesthetic was born from the early Los Angeles punk rock scene, and gained influences from fashion worn by patrons of the Batcave club in the UK as the two regional scenes had met. Many deathrockers have a dark DIY punk approach on their attire. The common theme of the aesthetic is dominantly black clothing: shirts featuring deathrock bands or horror themes, torn fishnets as a shirt and/or hosiery, pale fleshtone or pale white foundation and powder makeup on the face, black or darkly colored eye makeup, combat boots or Doc Martens, and skirts, leggings, slim fit pants or shorts. Iconic hairstyles of this style are the "Deathhawk", mohawks or variants of mohawks, and spiky or teased hair. The horror punk and deathrock fashion section of the punk fashion article has more details.

Haute goth

In 1977, Karl Lagerfeld hosted the Soirée Moratoire Noir party, specifying "tenue tragique noire absolument obligatoire" (black tragic dress absolutely required). The event included elements associated with leatherman style.

Goth fashion has a reciprocal relationship with the fashion world. In the later part of the first decade of the 21st century, designers such as Alexander McQueen, Anna Sui, Rick Owens, Gareth Pugh, Ann Demeulemeester, Philipp Plein, Hedi Slimane, John Richmond, John Galliano, Olivier Theyskens and Yohji Yamamoto brought elements of goth to runways. This was described as "Haute Goth" by Cintra Wilson in the New York Times. Thierry Mugler, Claude Montana, Jean Paul Gaultier and Christian Lacroix have also been associated with a gothic style. In Spring 2004, Riccardo Tisci, Jean Paul Gaultier, Raf Simons and Stefano Pilati dressed their models as "glamorous ghouls dressed in form-fitting suits and coal-tinted cocktail dresses". Swedish designer Helena Hörstedt and jewelry artist Hanna Hedman also practice a goth aesthetic.

Gothic Lolita

Gothic Lolita, sometimes shortened to gosu rori (ゴスロリ) in Japanese (or "goth loli" in roman characters), is a combination of gothic and lolita fashions. The fashion originated in the late 1990s in Harajuku.

Gothic Lolita fashion is characterized by darker make-up and clothing. Red lipstick and smoky or neatly defined eyes, created using black eyeliner, are typical styles, although as with all lolita sub-styles the look remains fairly natural. Though Gothic make-up has been associated with a white-powdered face, this is usually considered poor taste within the (largely Japanese) lolita fashion scene.

Brands which exemplify the Gothic Lolita style include Atelier-Pierrot, Atelier Boz, Black Peace Now, H. Naoto Blood and Moi-même-Moitié. Author and TV Host La Carmina is a popular model of Gothic Lolita fashion.

Aristocrat

Aristocrat is a type of Japanese street fashion, championed by the visual kei rock musician Mana with his fashion label Moi-même-Moitié, and influenced by gothic and Neo-Victorian fashions. A typical outfit will combine elements of fetish wear with Victorian and sometimes steampunk fashions, including tight pants, velvet sportcoats, top hats, cravats, corsets, ankle length skirts, lace petticoats, and the frilly pirate shirts previously popularised by the New Romantics of the 1980s.

Cybergoth

The Cybergoth and rivethead subcultures emerged in America during the late 1990s, and combined classic gothic fashions such as leather duster coats, tripp pants or Demonia brand platform boots with the clothing worn by fans of industrial metal and rave music to create a dystopian, futuristic science fiction look. Shaved heads, synthetic neon dreadlocks, camouflage, tight leather pants, chains, platform boots, stretched body piercings, sleeve tattoos, goggles, corsets, PVC or leather skirts, and black trenchcoats decorated with metal studs are frequently seen on members of this subculture.

Traditional goth

Traditional goth (or trad goth) is a term defining the aesthetic that reflects the classic and original aesthetics of Goth from the 1980s. The examples are from the attire worn by Bauhaus, Siouxsie Sioux and the Cure. Dominantly black clothing, creepers, winklepickers, and backcombed, disheveled hair are common. Patrons of the Batcave club in the UK had an impact on the fashion with the attire they wore. This also has close relation to the deathrock revival and fashion, as the 1980s goth and Batcave fashion influenced the aesthetic over the decades into the 2010s.

Victorian goth

Victorian goth is a modern fashion movement that interprets and redefines certain aspects regarding fashion of the Victorian Era. The Victorian Era is notable for having big dresses and elegant hair, and these elements have made subsequent integration into modern day main stream gothic fashion. With early inspiration taken from medieval settings that were used by Edgar Allan Poe, in addition to late-Victorian examples of gothic fashion that are used in Bram Stoker's Dracula.

Social media influence

Social media has increased the level of awareness surrounding gothic fashion trends, but this has also modified the dynamic and expectations within the community itself. Bianca Wooden describes the emergence of a new wave of goth fad fashion and says that "goth has become less of an organic movement and more of a calculated brand".

Performative gothic fashion

Goth YouTuber Angela Benedict describes in this video, some of the negative impacts that social media has had on gothic fashion. Some of these include the increased emergence of "elitist goths" who shame others for not being "goth" enough. This has led to many online goths who portray their gloomy attire and dramatic makeup looks only to take pictures or film videos.