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Jenga

Game played with a tower of blocks

  • 5 min read
  • 4 chapters

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History

Jenga was created by Leslie Scott, the co-founder of Oxford Games Ltd, based on a game that evolved within her family in the early 1970s using children's wooden building blocks, which the family purchased from a sawmill in Takoradi, Ghana. The name Jenga is derived from kujenga, a Swahili word which means "to build". A British national, Scott was born in Tanganyika, now Tanzania, where she was raised speaking English and Swahili, before moving to live in Ghana, West Africa. Scott launched the game she named and trademarked as "Jenga" at the London Toy Fair in January 1983 and sold it through her own company, Leslie Scott Associates. The blocks of the first sets of Jenga were manufactured for Scott by the Camphill Village Trust in Botton, Yorkshire. The V&A Museum of Childhood has exhibited one of the original sets of Jenga since 1982.

In 1984, Robert Grebler, an entrepreneur from California who was the brother of a close friend of Scott, contacted her and expressed interest in importing and distributing Jenga in Canada. In April 1985, Grebler acquired from Scott the exclusive rights to Jenga for the United States and Canada, and then in October of that year, Scott assigned the worldwide rights in Jenga to Grebler, which he in turn assigned to Pokonobe Associates. Convinced of Jenga's potential, Grebler had invited two cousins to form Pokonobe Associates with him in 1985 to increase distribution of Jenga. Pokonobe then licensed Irwin Toy to sell Jenga in Canada and to be master licensee worldwide. Pokonobe Associates takes 80% of royalties while Scott receives 20% or less, despite Scott having authored and published the game while Grebler effectively acted only as an agent, the reverse of the customary split; Scott says she "came to regret signing away my rights to Jenga on those terms."

Irwin Toy licensed Jenga to Schaper in the United States, and when that company was bought by Hasbro, Jenga was launched under the Milton Bradley banner in 1987. Eventually, Hasbro became licensee in most countries around the world.

By 2019, according to Pokonobe Associates, owners of the Jenga brand, over 80 million Jenga games, equivalent to more than 4.3 billion Jenga blocks, had been sold worldwide. On November 5, 2020, Jenga was inducted into the National Toy Hall of Fame.

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