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Journalism genres

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Through Genre, Source (journalism) and Ethics

Ambush journalism

Ambush journalism refers to aggressive tactics practiced by journalists to suddenly confront and question people who otherwise do not wish to speak to a journalist, in places such as homes, vacation spots, hallways, and parking lots. Investigative reporter Steve Weinberg of the Missouri School of Journalism describes "ambush interview" as a loaded shorthand term describing the practice of reporters "catching source unaware, usually in a public place, then acting rudely."

The practice was pioneered by Mike Wallace at CBS News' 60 Minutes and was "perfected" by Geraldo Rivera. Bill O'Reilly and Jesse Watters of Fox News Channel's O'Reilly Factor have frequently made use of "ambush tactics," targeting "journalists, whistleblowers, judges, politicians, and bloggers who do not share Bill O'Reilly's political views or just openly criticize him."

The propriety of "ambush" interviews is an issue in journalism standards and ethics. For example, John Amato has criticized "ambush" tactics used by O'Reilly as "very ugly and ... a flagrant abuse of media power." Weinberg writes that such tactics create ethical dilemmas that "can be alleviated if journalists have been persistent in requesting interviews of the source in more traditional, polite ways....Only when all those attempts fail to produce an interview with a key source does it make sense to attempt an ambush interview." Weinberg also writes that when an ambush interview "produces no more than a no comment or a rude rejection from the source," the broadcast of that footage may be viewed as sensationalism. Louis A. Day writes that "some journalists object to ambush interviews under any circumstances, perhaps with good reason."

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