Namasamkirtana
Congregational chanting in Hinduism
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Description
In Vaishnavism, the chanting of any or all of the names of Vishnu, either with or without the help of a japamala (rosary), is regarded to offer punya (religious merit) to the chanter, and is hence an important part of ritualistic worship. Chanting the names of Vishnu is regarded to be a method of salvation in the Kali Yuga.
According to Gaudiya Vaishnavism, the loud chanting and singing of the name of God is regarded to be conducive to attaining salvation, since it is considered to represent a more expressive love of God and thereby constitutes a greater spiritual experience.
The recitation of the names of Vishnu is a central theme of many texts, such as the Tiruppavai of Andal.

