Response priming

Masked priming

Response priming can be employed to investigate phenomena of perception without awareness. Here, the visibility of the prime can be systematically reduced or even abolished by means of a masking stimulus. This can be accomplished by presenting the masking stimulus shortly before or after the prime. The prime's visibility can be assessed by different measures, such as forced-choice discrimination tasks, stimulus detection judgments, brightness judgments, and others. A phenomenon named metacontrast masking can be produced when the prime is followed by a mask enclosing the prime's shape such that both stimuli share adjacent contours. For instance, a prime can be masked by a larger annulus whose inner contours exactly fit the prime's shape. In many response priming experiments, the target serves the additional purpose of masking the prime (Fig. 1). Metacontrast is a form of visual backward masking where the visibility of the prime is reduced by a stimulus following the prime.

In Fig. 3, some typical time-courses of visual masking effects are shown as a function of the prime-target SOA, in a response-priming experiment where the target itself serves as a masking stimulus (Fig. 1a, c). Here, the measure of prime visibility could be the discrimination performance of a participant trying to guess the shape of the prime (diamond or square) in each trial. Without masking, performance would be nearly perfect; the participant would have little difficulty classifying the prime correctly as a square or a diamond in every trial. In contrast, if masking was complete, discrimination performance would be at chance level (Fig. 3, left panel). In many experiments, however, the time-course of masking is less extreme (Fig. 3, right panel). Most stimulus conditions lead to so-called "type-A masking", where the degree of masking is highest at short SOAs and then diminishes, so that the prime becomes easier to discriminate for increasing SOAs. Under some circumstances, however, "type-B masking" can be obtained, where the degree of masking is highest at intermediate SOAs but where the prime becomes easier to discriminate at shorter or longer SOAs. Type-B masking can occur with metacontrast masking but critically depends on stimulus properties of primes and targets. In addition, the time-course of masking can vary greatly from person to person.

Independence of response priming from visual awareness

Experiments show that the time-course of the response priming effect (increasing effects with increasing SOA) is independent of the degree and time-course of masking. Klotz and Neumann (1999) demonstrated response priming effects under complete masking of the prime. Extending these findings to other time-courses of visual masking, Vorberg et al. varied the time-course of masking by controlling the relative duration of primes and targets. In their experiments, targets were arrows pointing left or right, while primes were smaller arrows metacontrast-masked by the targets. When participants tried to identify the pointing direction of the primes, any of the time-courses depicted in Fig. 3 could be produced depending on stimulus conditions: complete visibility, complete masking, type-A masking, and type-B masking. However, when participants had to respond as quickly as possible to the direction of the target, priming effects in all those conditions were virtually identical. Moreover, the time-course of priming was always the same (increasing priming effect with increasing SOA), no matter whether the primes were visible or invisible and no matter whether visibility increased or decreased with SOA.

Of special interest is the case where priming effects are increasing even though prime visibility is decreasing. Such opposite time-coursse of priming and visual awareness of the prime clearly show that both processes rely on different mechanisms. This finding could be confirmed in many further experiments revealing numerous dissociations between masking and priming. The independence of priming and visual awareness clearly contradicts the traditional notion that effects of unconscious perception merely reflect some residual processing ability under very unfavorable viewing conditions, something that remains after a prime stimulus has been degraded so severely that conscious awareness of it has decreased below some "threshold". This conception has often led to sharp criticism of research on unconscious or "subliminal" perception, but it is probably wrong on a basic level. Instead, motor activation by masked primes is obviously independent of processes of backward masking, provided that visibility is controlled only by the masking stimulus while the prime stimulus remains unchanged. In other words: for a short time and under suitable experimental conditions, visually masked (invisible) stimuli can influence motor responses just as effectively as visible ones.

Variants

Given that the researcher is aware of the most influential experimental variables, the response priming method can be employed in a number of experimental variants and can contribute to the exploration of a multitude of research questions in the field of cognitive psychology. The most prevalent form of response priming employs a prime and target at the same monitor position, so that the target also serves to visually mask the prime (often by means of metacontrast). In many experiments, there are two different targets preceded by two different primes at the same monitor positions. Participants then have to discriminate the two targets and respond to the position of the task-relevant target. Sometimes, three stimulus types are employed (prime, mask, target), especially when the prime-target SOA has to be very long. Sometimes, no mask is employed at all. Primes and targets do not have to appear at the same screen position: one stimulus can flank the other, like in the Eriksen paradigm (indeed, the Eriksen effect may be a special case of response priming).

Response-priming effects have been demonstrated for a large number of stimuli and discrimination tasks, including geometric stimuli, color stimuli, various types of arrows, natural images (animals vs. objects), vowels and consonants, letters, and digits. In one study, chess configurations were presented as primes and targets, and participants had to decide whether the king was in check. Mattler (2003) could show that response priming can not only influence motor responses, but also works for cognitive operations like a spatial shift of visual attention or a shift between two different response time tasks. Different types of masking have been employed as well. Instead of measuring keypress responses (commonly with two response alternatives), some studies use more than two response alternatives or record speech responses, speeded finger pointing movements, eye movements, or so-called readiness potentials which reflect the degree of motor activation in the brain's motor cortex and can be measured by electro-encephalographic methods. Brain imaging methods like functional magnetic resonance imaging (fMRI) have been employed as well.

Theories

In the part that follows, three theories that explain the regular, positive response priming effects will be described. A review of theories of the negative compatibility effect can be found in Sumner (2007).

Direct parameter specification

The theory of direct parameter specification (Fig. 4) was proposed by Odmar Neumann at the University of Bielefeld, Germany, to explain the Fehrer-Raab effect as well as the results of early response priming studies. The theory assumes that at the outset of a response priming experiment, participants acquire rules of stimulus-response assignment, which quickly become automatized. Following this practice phase, the motor response can be prepared so far that only a single critical stimulus feature (e.g., diamond vs. square) is still needed to specify the response. This incoming stimulus feature then defines the last missing action parameter (e.g., left vs. right keypress). Responses are elicited quickly and directly, without the need for a conscious representation of the eliciting stimulus. Response priming is explained by assuming that the prime's features elicit exactly the same parameter specification processes that are supposed to be elicited by the target stimulus. In parallel to the response elicitation process, a conscious representation of primes and targets emerges, which can be subject to visual masking processes. However, the conscious representation of the stimuli doesn't play any role for the motor processes in the current experimental trial.

Action trigger account

The action trigger account was developed by Wilfried Kunde, Andrea Kiesel, and Joachim Hoffmann at the University of Würzburg, Germany. This account assumes that responses to unconscious primes are neither elicited by semantic analysis of the primes nor by pre-established stimulus-response mappings. Instead, it is assumed that the prime fits a pre-existing action release condition, eliciting the assigned response like a key opening a lock. This happens in two consecutive steps. In the first step, action triggers are held active in working memory that fit the respective task and are able to elicit a specific motor response. Action triggers are established in the instruction and practice phase of the experiment. In the second step, called online stimulus processing, an upcoming stimulus is compared to the action release conditions. If the stimulus fits the trigger conditions, the action triggers automatically execute the response. As an example, the participant's task might be to indicate whether a visually presented number is smaller or larger than five, such that the left-hand key is pressed for numbers "1" to "4" and the right-hand key is pressed for numbers "6" to "9". Based on the instruction, action triggers are set up that automatically elicit the response assigned to the prime or target number. One important prediction of this theory is that responses can be elicited by primes that meet the trigger conditions but never actually occur as targets. A later version of the action trigger account asserts that the semantic representations of primes can serve as action release conditions.

Again, the conscious representation of the stimulus plays no role for motor activation; however, it can lead to a strategic adjustment of response criteria in later trials (e.g., by choosing to respond more slowly to avoid errors). In sum, this theory can be viewed as expanding on the concept of direct parameter specification by focusing on the exact conditions that lead to response priming.

Rapid-chase theory

The rapid-chase theory of response priming was proposed in 2006 by Thomas Schmidt, Silja Niehaus, and Annabel Nagel. It ties the direct parameter specification model to findings that newly occurring visual stimuli elicit a wave of neuronal activation in the visuomotor system, which spreads rapidly from visual to motor areas of the cortex. Because the wavefront of activity spreads very fast, Victor Lamme and Pieter Roelfsema from the University of Amsterdam have proposed that this wave starts as a pure feedforward process (feedforward sweep): A cell first reached by the wavefront has to pass on its activity before being able to integrate feedback from other cells. Lamme and Roelfsema assume that this kind of feedforward processing is not sufficient to generate visual awareness of the stimulus: For this, neuronal feedback and recurrent processing loops are required that link widespread neuronal networks.

According to rapid-chase theory, both primes and targets elicit feedforward sweeps that traverse the visuomotor system in rapid succession until they reach motor areas of the brain. There, motor processes are elicited automatically and without the need for a conscious representation. Because the prime signal has a head-start over the target signal, primes and targets are engaged in a "rapid chase" through the visuomotor system. Because the prime signal reaches the motor cortex first, it is able to activate the motor response assigned to it. The shorter the prime-target SOA, the quicker the target can start the pursuit. When the target signal finally arrives at the motor cortex, it can continue the response process elicited by the prime (if prime and target are consistent) or redirect the response process (if prime and target are inconsistent). This explains why response priming effects increase with prime-target SOA: the longer the SOA, the more time for the prime signal to control the response on its own, and the further the response activation process can proceed in the direction of the prime. Under some circumstances, the prime can also provoke a response error (leading to the characteristic priming effects in error rates). Such a time-course of sequential motor control by primes and targets was described in 2003 by Dirk Vorberg and coworkers in a mathematical model and fits the time-course of primed motor potentials in the EEG.

According to rapid-chase theory, response priming effects are independent of visual awareness because they are carried by rapid feedforward processes whereas the emergence of a conscious representation of the stimuli is dependent on slower, recurrent processes. The most important prediction of rapid-chase theory is that the feedforward sweeps of prime and target signals should occur in strict sequence. This strict succession should be observable in the time-course of the motor response, and there should be an early phase where the response is controlled exclusively by the prime and is independent of all properties of the actual target stimulus. One way to check these predictions is to examine the time-course of primed pointing responses. It has been shown that these pointing responses start at a fixed time after presentation of the prime (not the actual target) and start to proceed in the direction specified by the prime. If prime and target are inconsistent, the target is often able to reverse the pointing direction "on the fly", directing the response into the correct direction. However, the longer the SOA, the longer the time where the finger is moving in the direction of the misleading prime. Schmidt, Niehaus, and Nagel (2006) could show that the earliest phase of primed pointing movements exclusively depends on properties of the prime (e.g., the color contrast of red vs. green primes), but is independent of all properties of the target (its time of occurrence, its color contrast, and its ability to mask the prime). These findings could be confirmed with different methods and different types of stimuli.

Because rapid-chase theory views response priming as a feedforward process, it maintains that priming effects occur before recurrent and feedback activity take part in stimulus processing. The theory therefore leads to the controversial thesis that response priming effects are a measure of preconscious processing of visual stimuli, which may be qualitatively different from the way those stimuli are finally represented in visual awareness.